To qualify, content must be new or have been in use between November 1, 2011, and November 1, 2012. Submissions deadline is Friday, October 5, 2012. Submission forms are available at: digitalsignageexpo.net/dse-content-awards
Nominations will be evaluated by a panel of independent judges on the basis of:
- Creative Relevance – The extent to which content demonstrates new or unique creative design and delivers compelling relevance to the intended audience.
- Production Quality – The extent to which the overall appearance and impact of the content meet or exceeds standards for quality production.
- Intended Mission – The extent to which the content quantitatively accomplished its intended mission (i.e., increased brand awareness, informed or directed customers or visitors, increased or expanded existing revenue).
The 4th Annual Apex & Content Awards Dinner will be held in Las Vegas on Wednesday, February 27 from 7:00-9:00 p.m., the opening night of DSE 2013.
Richard Lebovitz,DSE’s editorial & educational services director, who oversees the Awards judging, said, “DSE’s Content Awards honor innovative and compelling content created for digital signage and digital out-of-home, including both ad-supported and non-ad supported digital place-based networks.”
The DSE Content Awards are open to both U.S. and international digital signage content creators. In 2012, more than 80 entries from eight countries were entered, with finalists named in 10 categories. To view the entries, visit the DSE YouTube Channel.
Source: Digital Signage Expo
