”Wendy’s core value – “Quality is our Recipe” is a timeless guideline for Wendy’s employees and franchises. It is also the guideline for choosing the right in-store design and solutions.” According to: Tatyana Meksicheva, Marketing Director at Wenrus Restaurant Group (Wendy’s).
Wendy’s is an international fast food chain with over 6,600 restaurants worldwide, with its main establishments across the US. Wendy’s menu consists primarily of hamburgers, chicken sandwiches, salads, French fries and beverages. Burgers are made to order, from high-quality ingredients.
On 23 June, 2011, Wendy’s celebrated the opening of its flagship restaurant located in Moscow’s historic Arbat District. In 2011 a total of 6 restaurants were opened in Moscow, 16 more will follow by the end of 2012. Wenrus Restaurant Group, a Wendy’s franchisee, plans to develop 180 restaurants in the country over the next 10 years.
The company was willing to use innovative technologies managing content on digital menu screens. They needed a system that would allow them to display information at the right place and the right time, controlled from a single point of contact in order to have overall and easy control to manage the content on the displays, with the possibility to run different content per display.
Choosing the right System Integrator
In 2010 Wendy’s hired the company Dismart, a Russian System Integrator, to lead the project for the digital signage menu boards. Dismart is an AOpen Certified Partner that specializes in delivering digital signage solutions to companies and public institutions using only the latest achievements in display and networking technology, Dismart offers full service to clients. Dismart is responsible for the complete project at the Wendy’s restaurants across Russia: from project development, installation, content management to technical support to on-site service.
Each Wendy’s restaurant has five to six LG4225CCBA 42” displays and three AOpen Digital Engine DE7000 media players including Dismart’s own software and content management system showing Wendy’s custom-made menu for every region, special offers of the day and promotional movies. Dismart has chosen the hardware that offered the best quality and functionality, keeping in mind the wishes of the customer. Wendy’s needed a system that could be managed from a single location to control all the content in the different restaurants across Russia. “Reliability and durability of the hardware played a key role in the decision making process, therefore Dismart chose to use only the best for 24/7 continuous operation”, according to Denis Savelyev, Director at Dismart.
The AOpen Digital Engine DE7000 is a reliable and powerful media player, designed for 24/7 operation time. The restaurant space is used effectively with limited space for the total solution. The Digital Engine has a standard unique Small Form Factor and can be hidden behind the display using no extra space between the wall and display. The Digital Engine is unique for its total package: small in size, extremely powerful and 24/7 reliability. Because of the semi-industrial design it is perfect for integration in different environments, like at Wendy’s in the kitchen for instance. The AOpen Digital Engine is built with an industrial fan, therefore able to operate in greasy environments.
The content is made for easy on-demand access and control. Wendy’s can change the menu depending on the season of the year or even depending on the time of the day. They control prices, advertisements and products that are displayed from a single location and can easily update all the information at the establishments across Russia simultaneously or per restaurant.
For now Dismart has successfully finished the work at the first 6 restaurants in Russia, with 16 more locations on the list for 2012 and a total of 180 by 2020. Dismart is the project leader at all the restaurants for the future.
The Dismart Company, founded in 2004, specializes in delivering digital signage solutions to companies and public institutions. Using the very latest achievements in display and networking technology, Dismart offers full service to clients. We work out and install the software, provide technical support, train personnel to work with software more efficiently to get the most investment return, and design and install the content. Dismart cooperates with various software and hardware manufacturers in the field of digital display to ensure we deliver the best fit for our clients. www.dismart.ru
AOpen, Inc. has more than 15 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive the continuous development of high-end IT solutions.
As the leading manufacturer of reliable, powerful and green hardware solutions world-wide, combined with the unique small form factor of the specially designed media player called AOpen Digital Engine, AOpen is able to provide an outstanding platform for 24/7 operability in applied computing. The range of players, from low-end to high-end with fan or fanless, are designed for excellence: from basic bare systems to state-of-the-art multimedia solutions built to fit customers’ needs. The WarmTouch series complements the AOpen product line with small and extremely sleek displays with or without touch. With in-depth market knowledge AOpen can offer advice for complete digital signage platform solutions. AOpen cooperates with its global value added channel network to go to market. www.AOpen.com