The tour kicks of the annual Digital Signage Expo and will feature four installations in the city of Las Vegas, Nevada
Real Digital Media, provider of the enterprise-class NEOCAST® digital signage platform, today announced participation in the Digital Signage Expo® (DSE)’s Sixth Annual Digital Signage Guided Installation tour on Tuesday, March 6th, 2012.
Tour participants will get customer-facing views and behind-the-scenes insights during a 4-hour escorted tour distinguished by installations within a prominent athletic arena, state-of-the-art furniture mart, world-class resort and new 18-screen movie theater. Spokespeople for the various implementations will be on hand to answer questions and speak to the challenges faced in concept, design and implementation, as well as provide insights into the solutions and results.
Real Digital Media will be featured on the Rave Cinema 18 at Town Square network deployment, a theater location that is part of the fifth largest cinema circuit by box office in the United States. With 66 locations serving nearly 1000 screens across seven of the top ten DMAs, Rave Cinemas is using digital signage for box office, concession, wayfinding and coming attraction promotions.
Ken Goldberg, Real Digital Media CEO, states, “The implementation at Rave Cinemas showcases the vast potential and variety of digital signage applications available, and tour participants will quickly see that connecting and managing this many displays and media players took great planning and great execution. Led by Incite Technology Services, the team artfully took advantage of the open cinema environment to effectively engage and inform Rave’s customers at numerous points throughout the venue. There are lessons to be learned here that span content, technology and project management, all elements required to find digital signage success.”
The Tour leaves the Las Vegas Convention Center at 9 a.m. and returns at 1 p.m. Admission is limited to 70 participants. Tickets can be purchased for $250 USD on a space available basis. For more information regarding the Digital Signage Expo and Tour, please visit http://www.dse2012.com.
About Real Digital Media
Real Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.
NEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.
About Rave Cinemas, LLC
Rave Cinemas is currently the fifth largest domestic circuit by box office gross and number of screens. Since its founding by Thomas W. Stephenson, Jr. in 1999, Rave Cinemas has been dedicated to enriching the movie-going experience for audiences across the country. Rave Cinemas has set the industry standard for customer service and comfort and is a pioneer in the adoption of current digital and 3D technology and a leader in alternative content programming from live sports to concerts to opera.
Source: Real Digital Media