Clear Channel and Madonna Partner to Launch Worldwide Multi-Platform Premiere of Her Latest Single “Give Me All Your Luvin”5 min read
Clear Channel UK has partnered with Global Radio’s Capital FM network to launch the single on air while the full four-minute motion video is played out on digital screens simultaneously. Creative previews have been running over the last two days across our Play network leading up to the launch this afternoon on more than 500 digital displays across the UK whilst encouraging people to tune in to Capital FM to hear the single.
Iconic Superstar’s Single, Megamix and First Full Viewing of Video Will Reach More Than 150 Million People Worldwide Through Clear Channel’s Full Range of Media — Radio, Outdoor, Online and Mobile
The campaign – which includes the new single airing on Clear Channel and partner radio stations and websites around the world, simultaneously with the full music video running on Clear Channel’s spectacular billboards; and more than 1,600 digital displays in the US, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the UK — will reach more than 150 million people around the world. The video and single will also be available on demand at iHeartRadio.com; on Clear Channel radio station websites in the US, Australia and New Zealand; and via Global Radio’s Capital FM network in the UK. Clear Channel will also use extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they can buy the new single and pre-order (with a special discount offer available only through the weekend) her new album MDNA, scheduled to be released in March 2012.
Matthew Dearden, CEO Clear Channel UK said:
“The global launch of Madonna’s new video using out-of-home combined with radio advertising is a ground breaking moment for the industry. Clear Channel has been passionately promoting the possibilities the medium can offer and we are very proud to have worked with Madonna’s team to deliver a globally synchronised launch using landmark digital sites across our network. This launch perfectly demonstrates the flexibility of the medium and the power that out-of-home advertising has in helping clients promote their brands.”
Clear Channel Media and Entertainment, with its 238 million monthly listeners in the U.S., has the largest reach of any radio or television outlet in America. Friday, February 3 at 9 a.m. ET, the “Give Me All Your Luvin’” single will air simultaneously across 95 Clear Channel Contemporary Hit Radio (CHR) and Rhythmic CHR stations as well as Clear Channel stations in Australia and New Zealand. The single will also run across stations throughout the United Kingdom through Clear Channel’s partnership with Global Radio’s Capital FM network, the UK’s premier radio company. The premiere will feature a voice introduction by Madonna, and will be followed by an exclusive megamix of unreleased tracks from MDNA, her new album.
In addition to the premiere, from February 3rd through 5th, participating Clear Channel stations will play “Give Me All Your Luvin’” at the top of every hour and air the megamix throughout the weekend to bring listeners new music from one of pop culture’s greatest icons. Clear Channel New York City stations are also promoting Madonna’s halftime appearance. A contest will enable a winner and guest to attend this weekend’s big game to watch Madonna live during her performance at the halftime show. Participating stations will also direct people how to enter to win a trip for two to the kickoff of Madonna’s world tour overseas.
At the same time, the full-length Madonna music video of “Give Me All Your Luvin’” will run on Clear Channel Outdoor spectacular billboards in highly visible locations, including New York City; Fashion Island, Las Vegas; London, UK; La Defense in Paris; Oslo Central Station in Norway; and Helsinki, Finland.
Additionally, more than 1,600 Clear Channel Outdoor digital billboards around the world will feature Madonna before, during and after the premiere, including in subways, malls, railway stations and bars. In advance of the premiere, a teaser campaign featuring a countdown clock was launched globally to build excitement surrounding the premier of the single and to tell fans where they can watch and listen to the new single this Friday.
“Madonna Radio” will be featured on the homepage of iHeartRadio.com. The single will stream on demand on the home pages of 95 Clear Channel CHR and Rhythmic CHR websites, and promotion for the single will be posted on all Clear Channel CHR and Rhythmic CHR station Facebook pages, as well as the iHeartRadio Facebook and Twitter page – enabling Clear Channel to reach millions of more listeners and social fans.
“This first of its kind multi-media premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform — a range and depth that enables us to work with the most talented and creative artists in the world to develop truly groundbreaking promotional opportunities,” said Bob Pittman, CEO of Clear Channel. “By combining the power of broadcast radio on several continents; online and mobile via iHeartRadio and our station websites; and our dynamic digital outdoor advertising network with Madonna’s extraordinary talent, creative drive and taste for innovation, we can reach millions of Madonna fans around the world and present audiences around the world with an unforgettable entertainment experience.”
About Clear Channel Media and Entertainment
With 238 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 cities through 850 owned radio stations. The company’s radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others.
The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is a global leader in the outdoor advertising industry providing clients with advertising opportunities through billboards, street furniture displays, transit displays, and other out-of-home advertising displays. It is one of the world’s largest outdoor advertising companies, reaching over 141 million adults each month in the United States and an additional 374 million internationally, with over 600 thousand displays in over 40 countries across five continents, including 49 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings, Inc. offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 750 digital displays across 37 U.S. markets. Clear Channel International operates in 30 countries across Asia, Australia and Europe in a wide variety of formats and operates over 3,500 municipal advertising contracts worldwide.
For more information please visit www.ccmediaholdings.com, www.clearchanneloutdoor.com or www.clearchannel.com.
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Clear Channel Media and Entertainment
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Source: Clear Channel