Home News Philips Launched Five New E-Series Digital Signage Displays

Philips Launched Five New E-Series Digital Signage Displays

Philips BDL5545ET Digital Signage DisplayMMD, the exclusive marketer and reseller for Philips-branded LCD monitors and public signage displays worldwide today announced the launch of three new multi-functional displays aimed at the upper entry level signage market. Available in 32”, 42” and 46” and two 55”models, each of the new displays offers full HD resolution alongside an array of new features and functionality.

The new range of products for the E series ushers in next generation technology across the board, with upgraded panels and connectivity options. Incorporating full high definition image quality, wide viewing angles and extremely fast response times, the five new displays offer even better quality in the entry-level signage display market.

“With belts being tightened in all markets worldwide, including the digital signage market, there is a universal requirement to offer fully functional yet cost effective displays,” said Wilfred de Man, head of Sales and Marketing Director for MMD’s Public Signage Display division. “With the introduction of these new models we are satisfying the demand for more features and functionality at more economical prices.”

The 42” BDL4245E, 46” BDL4645E and both 55” models – BDL5545E and BDL5545ET – come equipped with an OPS slot which allow for the simple integration of an Open Pluggable Specification module, an industry standard interface being adopted within the digital signage market for the combination of a PC module and display. This affords the end user more flexibility to choose the right hardware for the required applications, as well as offering hardware upgrades in the future without the need to replace all elements. On top of that, should the PC malfunction it is simple to slide the module out of the slot, and replace it with a new PC within seconds.

“OPS offers a lot of exciting possibilities for creating a tailor-made digital signage solution,” explained de Man. “By implementing an OPS slot in to these new models, we are offering the end user greater choice so that PC hardware can be installed which exactly meets their needs.”

ComQi & Philips are offering the cutting edge technology of ComQi’s DS Vision Digital next generation media distribution solution, linked to Philips OPS displays – the latest industrial standard for displays in the digital signage market.

ComQi’s DS Vision Digital is a powerful solution that distributes real-time, digital, non-compressed full HD content to multiple terminals and enables remote management of multiple display assets from a single location. The solution also incorporates Proof of Performance technology so you know content played when it should have.

In case of player failure, DS Vision Digital offers a unique player failover capability to ensure continuous media playback by simultaneously connecting two players to the same system. If one player stops functioning, the system sends an alert and switches over to the secondary player in order to enable continuous playback.

Today, ComQi & Philips offer an embedded solution by integrating with an OPS slot enabled screen. This solution is open standard plug & play architecture and is easy to install and maintain without cables, external power supply, power adapter or mounting kit.

The Philips and Comqi full embedded solution will be on display at the forthcoming ISE show at ComQi’s booth, 10k118.

Additional User Interaction

The BDL5545ET has an integrated optical IR multi-touch screen, which is both highly responsive and offers precision and longevity for users. The sensors placed on the edge of each touch screen display ensure excellent clarity, and the thick protective glass ensures both a long life and protection from elements such as dust.

“The touch screen application is absolutely ideal for a wide array of vertical applications,” continued de Man, “such as education, tourism and retail to name but a few. Delivering information on the display itself has gone from push by the media company to pull by the end user.”

Both 55” models also feature One Wire, unique to Philips brand digital signage displays, which allows the user to not only send video and audio from the media player to the display, but all control and configuration commands as well, all via one single HDMI cable. This reduces the amount of cables needed for all signals, as well as clutter at the back of the display.

All five new models have full HD panels for crystal clear images and video, as well as a wide viewing angle and offer central configuration via RS232, ensuring simple control and configuration of all displays within the network. As with all Philips digital signage displays, they all backed up by one of the most aggressive and comprehensive warranty packages in the industry, giving end users complete peace of mind.

Additionally, they can be remotely managed via an RJ45 cable on a computer network, allowing the administrator the ability to control and configure each display on the network from anywhere where there is an internet connection. As with all Philips displays, vital information about the status of the display – such as current operating temperature and total operating hours – can be found and acted upon.

“These new additions to our range offer greater functionality as well as that extra touch of elegance,” concluded de Man. “And because they are ideal for 24/7 use, there is absolutely no compromise in performance or quality.”


The five new E-Series models are available from late January 2012 through all MMD business partners. All Philips displays will be on show on Philips booth at the ISE in Amsterdam from 31st January to 2nd February, 10N 135 – 10N 141, and the Philips Comqi OPS embedded solutions will also be on display at Comqi’s booth, 10K 118. More information on the Philips and Comqi solution can be found here: http://comqi.com/en/ds-vision-digital-embedded-solution-ise-2012/

For further information on Philips public signage solutions please visit www.philips.com/publicsignagesolutions.

About MMD

MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. Headquartered in Shanghai, MMD operates internationally with its Asia Pacific regional office located in Singapore, a North American headquarters in Atlanta, Georgia as well as a European headquarters in Amsterdam. Through its network of local sales agents MMD works with a comprehensive range of expert system integrators and resellers. The company’s design and development centers are located in Taiwan and Amsterdam.

About ComQi

ComQi is a global leader providing a powerful multi-channel message management platform that controls a network’s content and infrastructure, closing the loop between digital signage, mobile, web and social media within a venue. ComQi won numerous awards including the AV Technology Award for the Best Digital Signage Product in 2011. It has been voted as the number one global digital signage provider for three years in a row by DailyDOOH and a Tier One player by Frost & Sullivan for the second year in a row.

Created through the merger of Minicom Digital Signage and EnQii, ComQi’s mission is to deliver an end-to-end solution that is tailored to engage consumers by optimizing communications and marketing strategies that provide the best ROI. By putting the consumer at the center of the experience, Comqi enables Connected Experiences through a single platform that offers media distribution, network and content management, interactive experiences and impact measurement. ComQi offers all these solutions directly or by partnering with systems integrators, distributors and marketing agencies. ComQi’s hundreds of customers include leading brands around the world, such as Care Media, Compass Group and Six Flags (in the US), McDonald’s and The Premier League (in the UK), CinemaxX (in Germany), Toys ‘R’ Us (in China)  and Carrefour and Credit Lyonnais (in France). With over 12 years of expertise and an installed base of more than 400,000 displays worldwide, ComQi is a global company headquartered in New York with offices in Jerusalem, Toronto, London, Zurich, Paris, Hong Kong Shanghai and a representative office in India.

Source: MMD

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