Advanced Interactive Media Solutions (AIMS), a SCALA Middle East partner and the GCC market leader in digital signage solutions, outlined the merits and rising popularity of digital signage as a powerful medium for marketing and communications in the Middle East during its participation as strategic partner and exhibitor at the 2011 Signage Expo Middle East (SIM) that concluded at the Abu Dhabi National Exhibition Centre on November 16.
AIMS made a special presentation during the event titled ‘Best Practice – Successful Digital Signage Implementation in Hospitality and Retail’, wherein it focused its discussion on the management of large digital out-of-home networks.
Included among SIM’s featured technologies was AIMS’ iMap interactive way-finding and mapping system. Built on advanced SCALA digital signage broadcasting technology, iMap is ideal for environments such as malls where it can help patrons easily find, view and print directions, floor plans, names, establishments, specific persons and phone numbers at the touch of a finger.
At the event, AIMS also showcased various digital signage solutions for the retail, banking, government, corporate communications, education, hospitality, exhibitions, entertainment, transportation, health care and media sectors.
“SIM is an important platform for us to share our success stories in key sectors such as hospitality and retail and show how these can be replicated in high-growth Arab markets such as Abu Dhabi. The exhibition also allows us to demonstrate the quality, performance and ingenuity of our digital signage solutions such as iMap,” said Ahmed El Ridi, CEO, Advanced Interactive Media Solutions.
AIMS develops interactive digital campaigns that tap the power of centrally-managed digital signage solutions. The company harnesses content management solutions, internet, interactive and passive displays, mobile applications, and wireless communication technologies from partner SCALA Middle East and combines them with advanced audience measurement solutions, meticulous content development, and comprehensive campaign monitoring. The result is a unique business proposition that focuses on swift Return on Investment and exceptional customer satisfaction.
About AIMS:
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.
AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.
AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.
Source: Advanced Interactive Media Solutions
