Alliance Integrates rVue Ad Exchange Platform into the Billups Out-Of-Home Management Application to Expand Offering to Major Advertising Agencies
rVue, Inc., a subsidiary of rVue Holdings, Inc. (OTCBB: RVUE), announced a strategic partnership with Billups Worldwide, a premier, indie Out-Of-Home (OOH) media communications shop with offices in 13 cities nationally, for their OOH media planning needs. Through this alliance, rVue will integrate its Digital Out-Of-Home (DOOH) Demand Side Platform (DSP) into the Billups Out-Of-Home Management Application (BOOHMA) technology solution.
The rVue DSP will serve as the effective front-end of Billups’ BOOHMA software platform for major advertising agencies to connect to the rVue Digital Out-Of-Home (DOOH) ad trading desk and its underlying digital signage advertising inventory. Billups Worldwide will have preferred partner status for rVue referrals of DOOH advertising clients. rVue will provide direct, ongoing support to Billups Worldwide’s ad planning and buying teams.
“This partnership strategically integrates the rVue and the Billups technology platforms to benefit both advertisers and the Out-Of-Home—and Digital Out-Of-Home—industries,” said Jason Kates, Chief Executive Officer and President of rVue, Inc. “This will allow rVue to remain focused on our vision of enabling agencies and advertisers greater access to the growing DOOH marketplace, while expanding our reach into top-tier agencies and advertisers. We are very excited about the opportunities we see in partnering with a premier media services firm like Billups Worldwide. Through important relationships like this, we believe rVue will become THE marketplace for DOOH by offering our clients expanded opportunities. Buyers are provided with an integrated traditional and Digital Out-Of-home solution, easing their planning and purchasing, while our network partners receive additional exposure to advertisers – a true win for all parties.”
“The Billups organization and our clients have a growing need to efficiently integrate DOOH into media plans and purchases, and in our view, this partnership with rVue establishes Billups Worldwide as a leader in the DOOH media space,” said Benjamin Billups, Chief Executive Officer of Billups Worldwide. “Through integration with the rVue platform, Billups Worldwide will gain unparalleled insight and expertise in all aspects of DOOH ad planning, buying and execution, and with the use of rVue’s cutting-edge interactive tools, our team can focus on what we do best—client service, creative planning and meticulous stewardship of advertising campaigns for our agency and brand partners.”
Within the rVue demand side platform, advertisers can research and create and purchase media plans across a diverse group of participating digital networks to deliver over 240 million daily impressions. rVue’s DSP enables advertisers to quickly and easily target, plan, buy, manage and analyze DOOH and place-based advertising media, and it has unrivalled capability for delivering the advertiser’s message to targeted audiences with pinpoint accuracy, creating substantial opportunities for the DOOH and advertising industries.
About Billups Worldwide:
Founded in 2003, Billups Worldwide is a privately-held, Out-Of-Home (OOH) media communications agency dedicated to the strategic planning, one-stop-shop buying and turn-key execution of traditional and non-traditional OOH advertising media for agencies and brands. Driven by passion and committed to ingenuity, Billups Worldwide provides proactive and reliable service; focusing on innovative, targeted, forward-thinking and cost-effective OOH solutions. For more information, please visit www.billupsworldwide.com.
About rVue:
rVue, Inc. is an advertising technology company which has developed and operates an integrated advertising exchange and digital distribution platform for the Digital Out-of-Home (DOOH) industry. Through the rVue platform, advertisers have the ability to reach more than 240 million daily impressions in digital out of home media. rVue’s technology is designed to empower its network and advertising partners with intelligent and scalable solutions that provide ROI and accelerate the adoption of rich digital media. For more information, please visit www.rvue.com.
Source: rVue
