Digikast Launches HOTELKAST Digital Advertising Network in Louisiana3 min read
Digikast, a captive media solutions provider, is pleased to announce the launch of HOTELKAST, a digital advertising network in Lake Charles, Louisiana.
Digikast (http://www.digikast.com) has provided digital advertising solutions for the Lake Charles Regional Airport since 2008. With the launch of HOTELKAST in Lake Charles, Louisiana, Digikast brings digital advertising into the lobbies of over twenty area hotels. Displaying advertisements for local businesses and attractions, this new venue for captive audiences targets an important demographic: tourists and business travelers.
“With our existing advertising services at the Lake Charles Regional Airport promoting local businesses to tourists and business travelers, the next logical step was to capture their attention where they stay while they’re here”, stated John Condos, the owner and CEO of Digikast, LLC. “The feedback from our advertisers at the airport has been phenomenal, so these new venues should help to augment their business visibility throughout the lake area.”
In Southwest Louisiana, Digikast is the first company to offer digital, location-based media to the area. With HOTELKAST, hotels in the area, including Lake Charles, Sulphur, and Iowa, now have a new way to assist their guests with information about local eateries, attractions, and retail stores. “Never before has there been a more effective way for a restaurant to be discovered by visitors to the area”, stated Victor Wukovits, Director of Operations for Digikast. “All to often when I’m traveling, I’m looking for a great recommendation for a place to eat. With HOTELKAST, there’s a visually stimulating animation on a big screen in the lobby that allows hotel guests to see the food and atmosphere of the restaurant.”
“After Digikast installed our HOTELKAST monitor, we noticed our guests gravitating toward the screen”, remarked Jiten Zavari, owner and operator of the LaQuinta Inn & Suites in Lake Charles. “Hosting this digital sign in our lobby is another amenity we can offer our guests. It really shows them how much there is to see and do in our city.”
To enhance the service for hotel guests, HOTELKAST also provides the front desk with a binder that features the menus and promotional materials for the advertisers on their digital sign. Referrals from the hotel staff can also give discounts for guests at particular restaurants. “The ability to have guests from out-of-town find out about our restaurants through HOTELKAST will be beneficial, to say the least”, said Darren Martel, owner of Casa Mañana and Que Pasa Taqueria, two preeminent Lake Charles Mexican restaurants. “Giving these travelers a discount to come eat with us after they see our ad on HOTELKAST is a great way to promote our establishments.”
For more information about HOTELKAST and the other venues and captive media solutions that Digikast offers, contact Victor Wukovits at 337-437-1112 or visit their website at http://www.digikast.com.
Based in Lake Charles, Louisiana, Digikast, LLC provides advertising solutions for captive audiences to Southwest Louisiana and the surrounding regions. Engaging potential customers with full-motion advertisements, the captive media solutions are displayed on a network of digital signs in venues like airports, hotels, fitness centers, and more.