- 313@somerset is the first mall to provide digital advertising media inventory, programs and activities with 27 QRBoards located in restrooms, lift lobbies and standing areas.
- Provides an effective and impactful digital advertising space to advertisers and brands.
- A logical choice for shopping mall tenants to promote and communicate with their customers.
- Enhanced shopping experience and infotainment for shoppers and visitors.
MOSAIC MediaHouse announced its first major deployment of QRBoardsÔ with 313@somerset. Starting in August, MOSAIC MediaHouse will operate 27 QRBoardsÔ all over the mall – in the restrooms (16), the lift lobbies (8) and in standing areas (3). In line with 313@somerset’s commitment to sustainability, 3 screens will be used specifically to broadcast sustainability messages to its increasingly environmentally-aware youth. This move is seen to complement 313@somerset’s fleet of ongoing sustainability initiatives like collection of rainwater for irrigation and flushing of toilets, and energy-saving ‘standby’ features on escalators, amongst others.
MOSAIC MediaHouse plans to expand the number of QRBoardsÔ in Singapore to include other lifestyle areas including malls, museums, shopping centres, restaurants, clubs and other public venues.
“313@somerset is considered one of the most popular shopping destinations on Orchard Road and it is a strategic venue for MOSAIC and our clients. With its prime location and excellent reach of approximately 3 million visitors a month, wide array of food, fashion and lifestyle retailers and retail mix, MOSAIC is confident that advertisers and brands will soon be engaging consumers on the QRBoardÔ digital network”, says Gauthier Provost, Director of Operations, MOSAIC MediaHouse.
Amy Lim, General Manager of 313@somerset, supports the implementation of the QRBoardsÔ,
“We are definitely proud to be the first mall to provide interactivity of this level with our shoppers. As with the advancement of technology and ever-changing landscapes of shopping malls in Singapore, the utilization of these QRBoardsÔ will engage our trendy and fashionable shoppers on an exciting new level and bring about an even greater shopping experience.”
MOSAIC for 313@somerset – Creative and Engaging Ads
Located at the very heart of the Somerset precinct of Orchard Road in Singapore, amidst bustling human activity and a known popular gathering place for locals and tourists alike, 313@somerset is an exciting new retail centre that brings a whole new dimension to the ‘Orchard Road Experience’. Built right above the Somerset MRT station and easily accessible by public transport, 313@somerset has been earmarked to be Singapore’s leading retail destination, providing mid level fashion and food in an environment where a unique sensitivity and approach to customer service is necessary to create a refreshingly different experience.
Lend Lease Retail chose MOSAIC MediaHouse for their innovative QRBoard™ media solution and saw it as a potential enhancement to 313@somerset’s advertising and promotional activities, reaching out to the young, trendy and tech-savvy shoppers that frequent the mall on a daily basis. MOSAIC MediaHouse’s QRBoard™ combines digital advertising with mobile connectivity to effectively reach people and create interactive experiences.
At the same time, digital advertisements in restrooms, lift lobbies and standing areas will draw customers to explore new retail outlets and shops with the use of targeted advertisements and promotions.
Key benefits of the MOSAIC QRBoardÔ solution includes:
- Using digital advertisements to inform and entertain customers.
- Drawing visitors to retail outlets and shops with targeted content (gender based, contextual, real-time, etc).
- Mobile interactivity with 2D barcode (QR Code) connects brands and consumers (download video and music, play online games, win complimentary tickets and vouchers, order samples, browse products or outlet locations) – this service will be available in Q4 of 2011.
MOSAIC QRBoard is a 3-in-1 integrated media solution that mixes Digital Out-Of-Home (DOOH) advertising with Mobile and Web Marketing to deliver cross-platform capabilities and benefit advertisers and people alike.
About MOSAIC MediaHouse
MOSAIC recently launched an innovative media solution in the form of a digital advertising network in lifestyle venues in Singapore. MOSAIC is developing its advertising network with partners in malls, shopping centres, entertainment clubs, bars, lounges and other public venues to reach people in a creative way, at a place and time where other media are usually ineffective.
313@somerset is one of the first major fully integrated retail developments undertaken by Lend Lease in Asia. It is a significant milestone for the Lend Lease Group as it marks its first green field development in Asia and its first development in Singapore’s premier shopping street – Orchard Road.
For more information contact:
Director of Marketing, MOSAIC MediaHouse
DID: (65) 6592 5291
Fax: (65) 6536 3367
Email: bibrahim [at] mosaicmediahouse.com
Director of Operations, MOSAIC MediaHouse
DID: (65) 6592 5292
Fax: (65) 6536 3367
Email: gprovost [at] mosaicmediahouse.com
Head of Marketing, 313@somerset
DID: (65) 6496 9307
Fax: (65) 6496 9301
Email: kerensa.ang [at] lendlease.com
MOSAIC MediaHouse Pte Ltd.
28 Maxwell Road
#03-05, Red Dot Traffic
Source: MOSAIC MediaHouse