Skoda Auto promotion campaign presents a perfect example of converging number of digital and classic marketing communication tools, with the purpose of creation of unique and highly memorable experience. Advertising agency behind the idea is well respected Laegas Delaney, fully exploiting Skoda Auto participation in financing the renovation of Prague City Museum.
Smart combination of large format facade print covering the construction site, imotion 46” portrait outdoor LCD multimedia system with integrated touch screen and camera, 2m x 2m LED display and promo campaign web site www.skodatvarmuzea.cz, enabled Skoda Auto to create innovative and highly engaging campaign. In this way showcasing its social responsibility drive as well as promoting Skoda Yeti car line. Trough this innovative approach, museum passersby could take a photo at the site and visitors of the web page could upload their photos and appear on the LED screen placed at the facade. The idea was for all to participate in the renovation with lightening up the facade with a smile. Sharing positive attitude and participating their bit to the restoration of one of many Prague city jewels.
imotion 46” Portrait single sided unit, branded with Skoda graphical elements, equipped with touch screen and IP camera presents integral element of the solution and with its flexibility not only enables target audiences involvement at the spot but also shares information about Skoda and Museum itself. imotion unit was chosen by Skoda Auto as they demanded high performance, high reliability and high aesthetics solution worthy of the location and the purpose. After the campaign, imotion 46” Portrait unit can easily transform into museum info point, attracting passersby to have a peek in the museum.
In the future we can expect steady increase of such high target audience engagement promotional campaigns and digital signage with vast technology options can give advertising sector an opportunity to involve only interested audiences. All in most engaging fashion, giving to acts of advertising actually connotation of pleasant experience.
Infinitus is EU based specialist supplier of highest reliability all-in-one, large size outdoor public LCD systems, excelling in heat management and inner system environment control. For more information about all imotion products please feel free to visit www.infinitus-outdoor.com or contact us directly on +386 1 512 80 52.