The final instalment of the Harry Potter series; Harry Potter and the Deathly Hallows- Part 2, premiere’s in London tonight, with hundreds of fans expected to turn up at Trafalgar Square to see its stars on the red carpet. For London commuters who can’t make the premiere, the event will be streamed live to Transvision digital billboards at major train stations across the capital.
The campaign, devised by Grand Visual and a collaboration of media, outdoor and creative agencies, features live footage from the star studded red carpet event and includes a ticker text commentary on the proceedings. Grand Visual will be streaming the footage and commentary using OpenLoop, their ad serving platform which allows advertisers to manage live copy executions across all major UK DOOH networks.
Harry Potter and the Deathly Hallows- Part 2 is the first film premiere to stream footage live to digital billboards in the UK. Footage will be streamed to 10 JCDecaux Transvision Screens in a station domination that runs from 4.00pm – 7.30pm tonight.
Dan Dawson, Digital Director at Grand Visual comments: “Digital OOH technology and infrastructure now allows advertisers to run live and dynamic executions that can capture events as they happen and deliver an exciting and rewarding viewing experience.”
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For further information please contact:
Grand Visual
Alix Wood 079 8906 8416 / alix.wood [at] grandvisual.com
Note to Editors:
Station dominations go live at 4pm – 7.30 tonight at Charing Cross, Cannon Street, Fenchurch Street, St Pancras, Victoria, Kings Cross, Euston, Liverpool Street, Waterloo, and London Bridge.
About Grand Visual
Grand Visual is a digital production company designed to unlock the potential of digital platforms for agencies and their clients. Grand Visual combines creative thinking with technological expertise, helping brands to target audiences across a range of platforms and environments.
Launched in 2005, Grand Visual has won awards and delivered a number of “media firsts” in the digital out-of-home arena and we continue to push the boundaries in what is an exciting area for digital media.
About OpenLoop
Open Loop from Grand Visual is an independent facility that allows advertisers to modify new or currently-running DOOH ads, including images, text and video and publish to multiple networks instantly. Live, dynamic, responsive and interactive campaigns are now possible across the DOOH spectrum. Advertisers to use OpenLoop so far include Nokia, Nike, Kraft, BSkyB, ITV1, and Continental Air.
Source: JCDecaux
