Prior to the deal being finalised, the screens were trialled for an extensive period at several Londis locations with results proving to increase sales of advertised products to their customer base, a high proportion of whom are regular or repeat customers.
As with Amscreen’s already highly successful forecourt digital screens, the neighbourhood convenience network will be utilising the company’s bespoke ‘plug and play’ technology. This allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure, on site. The neighbourhood convenience network provides advertisers with a captive audience in a purchasing mindset, highly receptive to prompts and special offers all in the heart of the local community.
Paul Courtney, Londis Sales Director said “We continue to look for ways to assist our retailers and customers whilst driving sales and strengthening the Londis brand. With impressive results from our trials, I’m delighted that we have partnered with Amscreen and look forward to rolling this out to other Londis retailers in the near future.”
Simon Sugar, CEO at Amscreen said: “We are delighted to announce this deal with Londis who now join Booker and Spar Scotland in the network. Our convenience store network is constantly expanding, and is on target to be in 1,000 sites by the year end, which further reinforces our position within the industry and demonstrates that we deliver results within multiple sectors. We are currently reaching out to an audience of 25 million a week and once our neighbourhood network is complete, we envisage this figure to reach over 30 million.”
ENDS
Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it
About Amscreen
Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from more than 2,700 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as BSkyB, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
In addition, the live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/digital-advertising/mapping_tool.html
to view the live mapping link for further information.
In 2010, Amscreen won the Retail Systems award for ‘Best use of in-store marketing technology in retail’, the ‘Digital Signage manufacturer’ at AV awards and ‘Best Digital Network’ at the POPAI awards.
For more information on Amscreen, visit www.amscreen.co.uk
Source: Amscreen
