Held on June 14 at the Orange County Convention Center in conjunction with InfoComm 2011, the fourth annual Digital Signage Conference focuses on both the digital signage business and advanced display technologies for digital out-of-home (DOOH) networks. A wide range of applications will be examined, including mass transit, advertising signage, higher education installations, and much more.
“When developing a digital signage strategy, it’s easy to focus solely on the hardware,” said Wilkins. “Choices such as the type of displays screens and where they’ll be located often dominate the conversation. As I will address in my presentation, while such hardware decisions are of the utmost importance, it is the content that will run on displays and the software used to manage that content that will ensure the long-term success of the network.”
In “Digital Signage Software: Can’t Live Without It,” Wilkins will discuss how the increased adoption of digital signage across a variety of markets requires cost-effective, easy-to-use software platforms that display the highest quality content to retain viewers. Wilkins will go on to examine the major types of content management systems, as well as explore what constitutes engaging content and cost-effective tools for keeping content fresh and relevant to ensure long-term success of the individual networks and the growth of digital signage as a key marketing and communication medium.
With extensive experience delivering some of the most demanding live television productions for major broadcasters 
Registration and other information are available at www.displaysearch.com/digitalsignage2011.
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About X2O Media
X2O Media is a full-service provider of software, network management services, and content services for professional digital signage and corporate communication applications. The company offers a wide variety of software solutions for digital signage and interactive networks of all sizes. X2O’s award-winning Xpresenter™ provides an end-to-end platform for the creation, management, and distribution of content at broadcast quality, and at a fraction of the time of other solutions. In addition to technology, X2O offers content design, acquisition, management, distribution, and monitoring services for digital signage networks. More information about X2O Media is available at www.x2omedia.com.
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ENDS
X2O Media Agency Contact:
Veronica Esbona
Wall Street Communications
Tel: +1 954 392-6990
Email: veronica [at] wallstcom.com
X2O Media Contact:
Maria Porco
Tel: +1 408 988-8307
Email: maria [at] x2omedia.com
Web: www.x2omedia.com
Source: X2O Media
