Munich – The 52nd Digital Signage Summit Europe (DSS Europe) concluded successfully at the Hilton Munich Airport, bringing together 450 industry professionals to explore the evolving landscape of digital signage and digital-out-of-home (DooH) solutions. This year’s summit focused on the increasing significance of software in the industry, a trend that is expected to see software contributions surpass those of hardware for the first time.
Key Trends and Topics
The summit addressed several pivotal trends, including the imperative to reduce energy consumption and the industry’s gradual adoption of new technologies. Industry leaders and emerging disruptors participated in 49 keynote addresses, best practice sessions, workshops, and panel discussions, emphasizing the theme “Connecting Signage: The Shift to Software-Defined Visual Solutions.”
Sponsor and Exhibitor Engagement
Google ChromeOS headlined the event, joined by Lenovo, Intel, and M-Cube, among others. Craig Francis, Google ChromeOS EMEA’s Digital Signage Partner Manager, highlighted the summit’s role in fostering industry collaboration and growth. Lenovo’s Johanny Payero noted the meaningful partnerships and opportunities emerging from their involvement as a Premium Event Partner.
Exhibitors like DynaScan, Sharp NEC, Sony, Samsung, Ameria, and Vanguard showcased cutting-edge digital signage solutions. A special “Green Signage Hall of Fame” featured brands with notable sustainability credentials, reflecting the industry’s growing commitment to eco-friendly practices.
Expert Insights and Innovations
DSS Europe’s comprehensive conference program featured 81 speakers discussing critical topics, including IT security and software development standards. Samsung’s VXT platform was presented as a potential industry gamechanger, sparking debate among attendees.
The summit also saw the launch of the invidis Digital Signage Software Compass, a vendor-neutral CMS comparison tool designed to bring clarity to the software market. Compass evaluates categories like User Interface, Operations, APIs, and Sustainability, providing a valuable resource for industry professionals.
Women in Technology Networking Event
For the first time, DSS Europe hosted a Women in Technology Networking Event, organized by Lenovo, Intel, and Google ChromeOS. This event facilitated discussions on unconscious bias in AI and the importance of inclusive technological development, receiving positive feedback from participants.
Industry Recognition and Future Outlook
The invidis Strategy Awards celebrated strategic excellence in digital signage, honoring innovations such as PPDS/Deutsche Telekom’s green ePaper DooH screen and Broadsign’s adoption of greener software practices. The newly released invidis Yearbook offered attendees comprehensive market intelligence and insights into the future of signage and software.
Florian Rotberg, Managing Director of invidis and summit co-chair, praised the event for its high level of industry knowledge exchange and the presentation of revolutionary technologies poised to shape the future of digital signage.
About DSS Europe and Organizers
Co-hosted by invidis Consulting and Integrated Systems Events, DSS Europe remains the leading strategy conference for digital signage and DooH. Integrated Systems Europe (ISE) and invidis consulting continue to provide pivotal industry insights and foster collaboration through their respective events and publications.
For further information on future events and publications, visit Integrated Systems Europe, invidis consulting, AVIXA, and CEDIA.
