Thursday, November 30, 2023

Riyadh Municipality Enhances Roadway Signage with Daktronics Technology

Ministry of Transportation and Riyadh Municipality Collaborate for State-of-the-Art Traffic Management

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Saudi Arabia – In a significant step towards advancing its intelligent traffic management systems, the Ministry of Transportation and Riyadh Municipality have joined forces with Daktronics to install cutting-edge Variable Message Signs (VMS) throughout the city. The project, initiated in 2023, has led to the implementation of over 60 VMS that offer improved visibility, increased functionality, and seamless integration into the city’s centralized control system.

Daktronics, a global leader in dynamic digital displays, has been a long-standing partner in this endeavor, playing a pivotal role in enhancing the digital signage infrastructure of Riyadh’s roadways. These advanced VMS are strategically placed in key areas of Riyadh, ensuring optimal viewing angles for both passing motorists and pedestrians.

One of the noteworthy features of these signs is their enhanced legibility of text, graphics, logos, and approved visuals, making them more informative and accessible to the public. These VMS are seamlessly integrated with other systems within Riyadh Municipality’s centralized control system, enabling real-time updates and dynamic content management. This innovation marks a significant leap forward in the city’s road safety measures.

The new VMS are not only visually appealing but also multi-functional. They have the flexibility to display variable speed limits, travel time information, lane control indicators, and up-to-date warnings, catering to the ever-evolving needs of Riyadh’s dynamic road network. These improvements align with the vision set by Saudi Arabia’s “Saudi 2030” initiative, which aims to transform Riyadh into a smart, digital, and sustainable city.

Ahmad Dahmash, Daktronics regional director for the Middle East, expressed his excitement about the project, saying, “Riyadh Municipality is always keen to adopt the latest technologies within their facilities and systems. Doing so improves the intelligence technologies and uses advanced innovations which contribute to improving the Saudi capital within the framework of the Saudi 2030 Vision goals to transfer Riyadh to a smart digital sustainable city to increase the road safety to all the motorists, implement intelligent mobility and enhance the commuters’ journey and experience.”

Daktronics, a renowned provider of dynamic digital displays and audiovisual systems, is dedicated to partnering with customers worldwide to enhance their audiences’ experiences. Their solutions guide passengers efficiently, provide real-time information, and promote facilities, ultimately contributing to the overall well-being of the community.

About Daktronics:
Daktronics, founded in 1968 as a USA-based manufacturing company, has evolved into a world leader in audiovisual systems and implementation. With a global presence and an extensive range of display technologies, including message signs and video systems, Daktronics continues to impact audiences around the world in various sectors, including sports, business, and transportation. For more information, please visit

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