Thursday, October 5, 2023

POPAI Names Scala-Driven Audi Showroom Project as “Best Digital Signage Solution”

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Scala_logoScala certified digital signage provider SEEN MEDIA received the “Best Digital Signage Solution” award at the 2009 POPAI Digital Awards in May. The award recognized SEEN MEDIA for the Scala-powered digital media installation it developed for auto manufacturer Audi’s showrooms.

Since 2006, the network has been deployed in more than 1,000 Audi dealer showrooms worldwide with plans to eventually expand to all 2,500 dealers. Audi turned to SEEN MEDIA to develop a digital signage network and sales tool that would highlight specific vehicles and products for customers in its showrooms while maintaining the powerful Audi brand image. While the system is centralized and maintained by SEEN MEDIA in Germany, individual dealers can also develop and schedule customized content for their local audience.

“Audi’s commitment to digital media in its showrooms represents an example of a truly global and successful deployment,” said Oscar Elizaga, VP EMEA, Scala. “SEEN MEDIA has been able to harness Audi’s powerful brand and ensure that it is represented in each dealership participating within the network, and Scala is happy to have played a role in SEEN MEDIA’s development of this solution.”

POPAI D-A-CH, the German, Swiss and Austrian chapter of the global association for marketing at retail, hosted the first-ever Digital Awards during the Digital Signage Expo in Essen, Germany, earlier this month. Sixteen finalists presented their projects on the show floor, and winners were announced based on the results from 15 expert judges and a public voting system consisting of more than 300 visitors.


POPAI D-A-CH is a community of 34 companies in the German-speaking non-profit organization POPAI (Point of Purchase Advertising International). POPAI provides the industry with research, education and resources. The organization also facilitates an international dialogue and information exchange between its worldwide members. POPAI is developing an industry-wide system to assure the integration of marketing-at-retail into the media mix during the initial planning stages. POPAI is also leading the industry in the area of digital signage and supporting media networks – technology that has already opened up the market to hundreds of new creative ideas that promise to further stimulate growth. POPAI was founded in 1936 and has offices in over 19 countries.


SEEN MEDIA GmbH is a full service provider of Digital Signage solutions. Digital signage refers to dynamic advertising, information or entertainment on large-format displays. These supplement or replace classic advertising methods such as posters or flyers. Their moving images and changing content captivate target groups.

There are practically no limits to the range of application of digital signage. SEEN MEDIA digital signage concepts attract attention everywhere. In restaurants they whet customer’s appetites for daily specials; in businesses and department stores they direct attention to the bargain of the week. They pep up bank lobbies, act as guides in buildings and cruise ships, or display the latest advertising spot in car dealerships, just to name a few examples. SEEN MEDIA has been active in this field since the end of the 90s. At this time, they have successfully created more than 3,000 installations in more 70 countries.

About Scala

Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway and Japan, as well as more than 450 partners in more than 60 countries. More information is available at

Source: Scala

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