Scala, the leading provider of end-to-end software solutions for digital signage and advertising management, has been recognized for its involvement in two innovative digital signage deployments at the 2010 DIGI Awards. Scala won “Best Deployment, Integration of Digital Signage and Mobile/Cell Phone Technology” for 4Food: Build your Burger within a Social Network. Scala was also named the winner of “Interactive Technology Roll-Out of the Year” for Texas State Technical College’s digital signage degree program and installation.
Before stopping into the midtown Manhattan store, 4Food customers can log on to the website (www.4food.com) and build their burgers in advance via computers or 4Food’s smart phone application. If customers need to place an order upon entering the store, employees take orders on iPads, which upload instantly to the kitchen. A giant 13-foot by 20-foot LED wall displays TV programming, 4Food’s Twitter feed, 4Square updates and the customer names as orders are ready for pick-up. Scala software integrates with the restaurant’s point of sale system and real-time inventory. The network also integrates with 4Food’s online community, where creating an account is encouraged and members can earn points for food.
Texas State Technical College (TSTC) is the first school to offer a degree program in digital signage technology. Students enrolled in the program earn a two-year associate’s degree and receive their training entirely online in a virtual classroom. Students use Scala software to create content, manage playlists, identify audiences, and measure and track digital marketing results. They develop and run mock campaigns on the campus network and manage transmissions of multimedia content to more than 50 displays on the four TSTC campuses.
“We greatly appreciate the recent awards that acknowledge the cutting-edge social media and interactive applications our partners and customers have created using our software,” said Tom Nix, Vice President of Scala, Americas and Oceania. “We look forward to sharing how our customers leverage adjacent technologies to get exponential value out of their Scala digital signage solution.”
Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com.