Northwest Savings Bank Selects Industry Leader To Provide Digital Media Solution Throughout Expanding Retail Branch Network
inLighten®, the leading supplier of digital media systems to the financial services industry, announced today that it has been contracted by Northwest Savings Bank to provide a state-of-the-art digital signage solution throughout the bank’s growing retail branch network across Pennsylvania, northeastern Ohio, western New York and Maryland.
Northwest Savings Bank selected the specialized media company after inLighten successfully completed a pilot program and met the institution’s solution requirements. inLighten’s iBOX™ digital media players will display content on screens at the point of service in 150 branches and selected drive-thrus. Northwest Savings Bank product advertising, community service announcements and other custom content will be integrated with inLighten’s daily iTV™ news program to capture viewer attention, stimulate ad recall, enhance service perceptions and generate increased sales activity.
“inLighten is extremely proud of the opportunity presented by Northwest Savings Bank to partner with them in creating an exciting and compelling experience for their retail environment,” stated Dan Snyder, inLighten CEO and President. “We believe that Northwest Savings Bank’s renowned commitment to service supported by inLighten’s advanced communication technology will enable the institution to extend their success in a highly competitive marketplace for customer loyalty and share-of-wallet.”
inLighten currently serves more than 1,000 financial institutions in all fifty U.S. States, Canada and abroad with a media network encompassing many thousands of banking locations worldwide. inLighten is a pioneer in digital media solutions including digital signage, self-service kiosks, audio services and speech privacy. The company’s industry-leading consulting, installation, technical support and creative services deliver a superior experience and provide a single point of accountability for all aspects of implementation, management and continuing network operation. Today, inLighten serves over 1,500 clients in the financial, education, corporate and retail markets. inLighten’s headquarters are in Depew, NY with regional sales support in Atlanta, Dallas, Chicago, Los Angeles and Toronto.