ZetaDisplay, a leading European digital signage provider, has entered an exclusive five-year framework agreement with Ruter, Oslo’s public transport authority, to upgrade real-time passenger information systems across the city’s transit network. The contract, awarded after a competitive tender, will see ZetaDisplay deliver a turnkey solution for modernizing displays at 370 high-traffic locations.
Ruter, responsible for Oslo’s multimodal network of buses, trams, trains, and ferries, initiated the overhaul to replace aging technology incompatible with 5G standards while improving real-time communication and accessibility. The upgrade aims to streamline travel updates, enhance clarity, and ensure consistent service across all transit modes.
ZetaDisplay will install 37” and 42” weather-resistant, high-resolution stretch screens from Teleste, designed for durability in Oslo’s harsh climate. The displays, with an expected lifespan of at least 10 years, will provide clear visibility of arrival times and service alerts.
Central to the project is ZetaDisplay’s proprietary Engage Suite CMS, a content management platform enabling real-time scheduling and unified control across Ruter’s network. The system will support dynamic content updates, diagnostics, and preventative maintenance, reducing downtime through remote monitoring. This approach minimizes onsite interventions, lowering travel requirements and environmental impact.
Sustainability considerations influenced Ruter’s selection process, with ZetaDisplay’s ISO-accredited sustainability practices and energy-efficient solutions aligning with the authority’s environmental goals. The Engage Suite CMS further supports these objectives by enabling remote troubleshooting and optimizing energy use.
Ola Sæverås, Chief Business Officer at ZetaDisplay, emphasized the platform’s long-term potential: “Beyond delivering enhanced information to passengers, we have future-proofed this next-generation digital signage solution to become a platform for new revenue opportunities by enabling a comprehensive Digital Out-of-Home (DOOH) advertising platform. The Engage Suite CMS platform will support programmatic advertising, allowing dynamic, data-driven ad placements for advertisers looking to reach Ruter’s high-footfall locations.”
He added, “We are excited to partner with Ruter to deliver a smarter, more connected public transport experience for Oslo. This project exemplifies how cutting-edge digital signage can elevate passenger communication, increase accessibility, and create a future-proofed, sustainable public transport infrastructure.”
