Gilbarco Veeder-Root and Scala Display New Multimedia Technology in Dispensers

Gilbarco Veeder-Root has partnered with Scala, whose digital signage solution drives server based multimedia with the new slim line head for the SK700-II. With the new Scala-powered content, oil companies and retailers will benefit from an integrated offering that enables high quality advertising and multimedia messages at the forecourt.

“By working with Scala, Gilbarco Veeder-Root will offer customers a seamless indoor to forecourt digital signage and advertising experience by coupling the breakthrough technology of our FlexPay payment engine with Scala’s leading digital signage platform. The combination is sure to drive greater in-store traffic and therefore increase profitability,” said Fabrizio Tarlini, Marketing Director for Retail Solutions.

“We are privileged that Gilbarco Veeder-Root has selected Scala to enable digital signage in its innovative FlexPay platform,” said Oscar Elizaga, vice president, EMEA for Scala. “We are now actively working with Gilbarco and Scala’s worldwide network of partners in several significant projects.”

Source: PETROLWORLD