Daktronics Super Systems Lighting Up NFL Stadiums

New Meadowlands Stadium, M&T Bank Stadium, FedExField and Gillette Stadium feature Daktronics Integrated Super Systems

In just a week, the 2010 National Football League season kicks off. This fall, fans at New York Giants, New York Jets, Baltimore Ravens, Washington Redskins and New England Patriots home games will see the action on new state-of-the-art Daktronics (Nasdaq-DAKT) LED video display systems.

At the New Meadowlands Stadium, Jets and Giants fans will watch the action on four high-definition video displays positioned behind the corners of the end zones. These displays utilize Daktronics HD-12 technology with lines of pixels on 12 millimeter spacing, with enough resolution to simultaneously present two true high-definition video images side by side. The Daktronics super system at the New Meadowlands Stadium also includes a digital ribbon board more than 1,800 feet long that circles the inside of the seating bowl, lower level game in progress ribbon boards, 20 digital pylons outside the stadium, and many other displays to generate excitement for fans on game days and exposure for corporate partners. Find out more about the NMS super system.

The Baltimore Ravens upgraded their video display system with HD-16 technology from Daktronics. The Ravens, working with the Maryland Stadium Authority, were one of the first NFL teams to opt for a super-wide aspect ratio (24 feet high by 100 feet wide) for their large screens when M&T Bank Stadium opened in 1998, leading the way for other venues. The new displays pack more pixels into the existing space and structure, providing greater picture quality, more vivid colors, improved viewing angles and reduced power consumption. Find out more about the new RavensVision system.

It’s an exciting time for Washington Redskins fans, with a new head coach, new players and two new giant Daktronics LED video boards to showcase the excitement on Sundays. Fans at FedEx Field will see live video, highlights, game information, fantasy stats, animation, interactive messages and more on two end zone video displays and new digital ribbon boards. According to Chief Operating Officer David P. Donovan the Redskins accepted the challenge issued to NFL teams by Commissioner Roger Goodell to make the game experience inside the stadium better than watching at home, and chose Daktronics to help them. Learn more about the Redskins system.

Fans are already commenting on impact of the new end zone displays at Gillette Stadium, home of the New England Patriots. Patriots President Jonathan Kraft commented “the resolution is incredible”. The Kraft Group chose Daktronics HD-15 technology to help make the game day experience even more enjoyable for Patriots and Revolution (Major League Soccer) fans. Find out more about Gillette Stadium’s new Daktronics system.

Congratulations to the Kansas City Chiefs who have completed the renovation of Arrowhead Stadium this year. Last year Daktronics designed and manufactured oval-shaped LED end zone displays that utilize popular HD-16 technology. The Chiefs also added large LED ribbon boards to enhance the experience for their fans. Daktronics has systems working in 29 of 31 NFL venues and is recognized as the world’s number one LED video manufacturer by independent marketing research firm iSuppli.

The New Meadowlands, Ravens, Redskins and Patriots systems also include the new Show Control system from Daktronics. Show Control provides a powerful combination of display control software, world-class video processing, data integration, and playback hardware that forms a user-friendly production solution. The new system is touted by experts as the best in the industry. For more on Show Control, visit www.daktronics.com/show.

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales [at] daktronics.com, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Mark Steinkamp

Senior Marketing Director
Daktronics Large Sports Venues Group
331 32nd Ave. Brookings, SD USA 57006
direct 605.691.4451 toll free 800.325.8766
email mark.steinkamp [sat] daktronics.com
website www.daktronics.com

Source: Daktronics