Monday, May 20, 2024

Redgate Media Inc. Expands Urban Advertising Reach with Acquisition of MediaShell

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Redgate Media Inc., a prominent integrated media, entertainment, and advertising firm in Greater China, has officially announced its acquisition of MediaShell, a leader in out-of-home advertising. This strategic move is set to enhance Redgate’s advertising reach, especially in China’s booming urban centers.

MediaShell is well-regarded for its extensive network of poster displays located in strategic urban locations such as office buildings, shopping malls, and residential complexes. With a presence in over 500 locations across Beijing, Shanghai, and Shenzen, and an impressive footprint of 1,200 additional sites in Guangzhou, MediaShell commands a significant influence in China’s key economic hubs. This acquisition positions Redgate to tap into the affluent market segments that frequent these high-traffic areas.

Peter Brack, Chairman & CEO of Redgate, expressed his enthusiasm about the acquisition, noting MediaShell’s innovative approach to out-of-home advertising. “MediaShell is a real innovator in the out-of-home segment, and we are looking forward to adding their solid coastal city coverage to our Redgate Outdoor platform,” said Brack. He highlighted the growing advertiser interest in out-of-home advertising in China and anticipates that MediaShell’s extensive network will substantially bolster Redgate’s offerings to advertisers.

Source: Asia Media Journal

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