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Scala Digital Signage Helps BI Norwegian School of Management Communicate with Campus Audiences

The BI Norwegian School of Management, one of Europe’s largest business schools, has launched a digital signage network spanning all five of its campuses. Working with Scala and YIT Building Systems, a Scala Certified Partner based in Oslo, the school installed a 38-screen network that broadcasts important news and information to students, staff and visiting campus groups.

The Oslo campus features 25 of the screens, seven of which are controlled by student organizations. The screens display different content at individual locations across the campuses, including:

•    Entrance areas: Messages welcoming visitors to BI and showing daily information

•    High-traffic areas: Where students and crowds tend to gather, the network displays national and global news, financial information, weather, BI-specific news, exam information, and notices about special lectures, job vacancies, activities and important IT information.

•    Library: Screens inform visitors of operating hours, new materials and information about training classes.

•    IT Department: Screens at the Helpdesk alert viewers about training classes.

•    Student Administration: Select screens display important student information, including details about exams, deadlines and office hours.

BI already has received positive feedback about the digital displays. After using the network to communicate information about its “Career and Recruiting Service” campaign, BI measured a dramatic increase in the number of students who registered via specific Web sites and jobs for which they applied.

“We are really satisfied with Scala Content Manager’s ability to handle different types of content like pictures, messages and videos,” said Stein-Oddvar Evensen, Communication Consultant at BI. “Now that we’ve used Scala for a while, we feel our experience within digital communications has grown tremendously. We are currently looking into new ways to automate the content, which will allow us more time to produce better information campaigns with clearer messages and dynamic effects.”

About BI Norwegian School of Management

BI Norwegian School of Management is a self-owned foundation whose purpose is to conduct education and research at a high international level within management, administration, economics and marketing. It has become one of the larger Higher Education Institutions in Norway and one of the largest business schools in Europe, with campuses in Oslo, Bergen, Trondheim, Stavanger, Kristiansand and Drammen. For more information, please visit www.bi.edu

About YIT Building Systems

YIT Building Systems offers design and installation for HEPACE, automation, security and networks technology systems. For more information, please visit http://www.yitgroup.com/

About Scala

Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com

Source: Scala

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