YCD Multimedia Expands Creative Capabilities Delivering on ROI Promise

YCD Multimedia, provider of smart in-store digital media solutions to maximize retailer sales and profitability, today announced that it is expanding its creative capabilities to support clients and their ad agencies seeking in-store media applications that drive measurable returns-on-investment.  YCD has hired Anne Rothschild as Director of Creative Services.  Anne brings digital agency experience with flagship clients including Tommy Hilfiger, Coach, Panasonic, and Reebok.  Her role will include helping client’s conceptualize in-store media applications and supporting their internal marketing groups, external agencies and other third party creative partners engaged by YCD to meet clients’ diverse creative requirements.

The right creative can increase sales lift 2X or more, according to analysis from DS-IQ, the leading provider of sales lift optimization for in-store media.  “We know the importance creative plays in the success of a digital media program and need to offer top notch creative resources to our clients,” says Josh Kampel, YCD’s Vice President of Business Development and Client Services.  YCD’s core competency is providing the technology platform to deliver and manage in-store digital media programs allowing for real time optimization, changes and concept/creative testing.  “With added in-house creative expertise we can offer clients the additional value of making real time changes to campaigns to optimize impact,” added Kampel.

For more information and media inquiries please contact YCD Multimedia at info [at] ycdmultimedia.com or 646-237-8100.

Source: YCD Multimedia