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POPAI Awards Gold Prize to Scala-Powered Innovative Infiniti “I-View” Showroom Project

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Scala logoScala, together with Scala Certified Partner Soft Audiovisuel, received the Gold award in the “Digital Media: Innovative Materials” category at the POPAI European Awards 2009 ceremony. The award recognized Scala and Soft Audiovisuel for the Scala-powered “I-View” digital media project for auto manufacturer Infiniti’s showrooms throughout Europe. At the same awards event, Infiniti received the Gold award in the “Automobile” category for its showroom vehicle visualization and configuration I-View system.

Since 2008, the I-View project has been deployed in over 15 Infiniti dealer showrooms in Europe with plans to reach 35 dealers during 2009. At the inception of the project, Infiniti wanted to enhance its customers’ experience in its showrooms through an innovative concept called I-View. Infiniti tasked Scala and Soft Audiovisuel to develop I-View to promote the high quality of the Infiniti brand and to allow each customer to design his/her vehicle through interactive digital signage functionality and high-definition digital media. Infiniti has also emphasized the integration of I-View with specially designed furniture of each showroom which, together with ambient sound, provides a unique, high-quality and pleasant shopping experience for its customers. While the digital media system is centralized and maintained by Scala in its SaaS facility in Paris, Soft Audiovisuel manages content playlists customized for each showroom.

“Infiniti’s implementation of digital media through its I-View showroom project represents a unique blend of the best Scala can offer,” said Philippe Lemaire, Director, Scala France Sales. “This project brings together the power and ease of implementation of Scala’s SaaS offering, the extensive project management capabilities of our partner Soft Audiovisuel, the unique interactive and high-quality content design abilities of Scala partner AS Video, Scala’s international project management expertise, and an experienced network of Scala partners throughout Europe to care for installation and maintenance”.

“We are proud of this award as it represents the culmination of a unique, all-inclusive proposition for the implementation of digital signage projects resulting from Scala’s experience and ecosystem developed through our 22-year history,” said Oscar Elizaga, VP EMEA, Scala. “We immensely appreciate Infiniti’s confidence for this strategic project. We thank our colleagues at Soft Audiovisuel for their professionalism, and our special gratitude goes to the entire Scala France team for their energy, dedication and unique knowledge in making this project a reality”.


Point of Purchase Advertising International (POPAI) is the only global, not-for-profit, trade association exclusively dedicated to serving the interests of all those involved in retail marketing. POPAI has 20 national offices covering 45 countries and more than 1,700 members worldwide.


Born in the US from its Japanese parent company Nissan, Infiniti now has presence in China, Russia and Switzerland, with headquarters near Geneva. Infiniti has been building up gradually over the last 20 years to make certain its brand DNA – called ‘Modern Japanese Luxury’ – is at the heart of everything Infiniti does. Adapting this for the most sophisticated automobile market in the world, and the most discerning drivers, has taken time to craft.

The Infiniti Centers are known for their awe-inspiring architecture, welcoming environment and unique services. And over the coming years Infiniti will continue to build these with its renowned care and attention to detail. By the end of 2009, 25 more centers will be open across 15 cities, and by 2010, Infiniti aims to have 80 centers in total across Europe.


Soft Audiovisuel is one of the principal Audio/Visual companies in the French market. With a national coverage of 15 agencies and an international network of over 300 collaborators, the Soft group offers 35 years of experience and expertise. Soft specializes in the consulting and implementation of services and audio/visual equipment and broadcast, with activities in France and throughout Europe. On the basis of its strong foundation as an Audio/Visual architect, Soft has developed a particular set of solutions for digital signage.

About Scala

Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at

Source: Scala

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