Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, ranked the top position in digital signage market, which is risen as a new growth engine of IT Industry. Samsung’s swiftly change to LCDs in digital signage market was the key driver of this achievement.
According to reports released on June 18, 2009 by DisplaySearch, Samsung ranked the number one position in the world, with 13 percent and 14.2 percent of total volumes and revenues, respectively. The market research firm also reported that PDPs’ share in the digital signage market decreased from 70.1 percent in the first quarter of 2007 to 33.1 percent in the first quarter of 2009, while LCDs’ share increased by 59 percent every year, reaching up to 69.9 percent in the first quarter of 2009.
Digital signage, also called a digital information display, refers to a large display for business purposes installed in public space including airports, shopping malls, government organizations, and big buildings to deliver information and commercial messages. Digital signage includes displays for aircraft traffic control and touch-screens to provide information in shopping malls. Traditional analogue signboards and TV sets in public space are increasingly replaced by flat panel public displays and the digital signage market is expected to become USD 6 billion by 2015.
Samsung demonstrated its growth both in developed and developing countries, with its market share of 17.9 percent in Europe, Middle East, and Africa (in revenues), 12.2 percent in North America, and 17.4 percent in China, 23.6 percent in Asia Pacific, and 28.3 percent in South America. Furthermore, Samsung has well positioned as a true premium brand in high-tech flat panel display market and ranked first also in average street prices (ASPs) with USD 1,282, around USD100 higher than competitors.
Targeting the global video wall market, Samsung released 460UTn in May 2009, super-thin LCD display with the bezel distance of 6.7mm. The company also launched an innovative advertising display solution which, with its use audience measurement technology, can automatically recognize the gender and age of the audience and deliver tailored advertising.
Jinhwan Kim, Vice President of Visual Display Division at Samsung Electronics, said, “Samsung Electronics has become the No.1 brand in visual displays including displays, TV sets, and digital signage.” “In particular, becoming No.1 in digital signage is an historical event, because this proves that Samsung is successfully moving from hardware manufacturer to a value-added solution provider,” he added.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com
Source: Samsung Electronics