Brittany Ferries, a leading European maritime transportation company, has partnered with DENEVA to transform the onboard experience on its flagship vessels—Galicia, Salamanca, and Santoña. By deploying DENEVA’s advanced digital signage solution, the French shipping operator has enhanced passenger engagement, streamlined operational processes, and reinforced its position as a leader in the maritime industry.
Overcoming Maritime Infrastructure Challenges
The maritime environment presents unique operational challenges, particularly with intermittent or unavailable connectivity at sea. Brittany Ferries addressed this by adopting DENEVA’s robust technical infrastructure, which ensures reliable, real-time operation even when offline.
- Seamless Integration: DENEVA’s platform integrates seamlessly with onboard systems, enabling the continuous delivery of real-time information and entertainment.
- Efficiency and Scalability: The solution offers flexibility, scalability, and ease of operation, ensuring it meets the specific needs of Brittany Ferries.
Steven Perrot, Project Development Manager – Ports & Onboard Experience at Brittany Ferries, commented: “The integration of digital signage on our ships has marked a significant milestone in our innovation strategy. Thanks to our collaboration with DENEVA, we have simplified internal processes and delivered a more personalized, engaging travel experience. DENEVA’s expertise has enabled us to overcome connectivity challenges while implementing intuitive, tailored solutions.”
Interactive Passenger Experience
A phased implementation has resulted in the installation of over 200 digital signage players across the three ferries. These include a mix of conventional and interactive displays designed to improve communication, entertainment, and passenger services.
Key Features and Tools
- InfoKiosk Solution
- Provides real-time travel updates, including itineraries, arrival schedules, and ship location.
- Offers updated destination information, such as weather forecasts, transportation schedules, and activity planning.
- Delivers access to a digital magazine featuring articles about destinations and activities.
- Enables passengers to explore the onboard boutique catalog, which includes products like fashion, cosmetics, and exclusive regional items. The catalog is managed centrally through DENEVA’s product portal, ensuring accurate pricing, availability, and descriptions.
- Accommodation Object Tool
- Displays real-time cabin information, including rates and availability, allowing passengers to make on-the-spot reservations tailored to their preferences.
- Interactive Displays
- Designed using ELO Touch technology, these displays encourage passenger interaction, ensuring a user-friendly and engaging onboard experience.
- Multilingual Support
- All content on InfoKiosk and other platforms is available in multiple languages, ensuring an inclusive experience for passengers from diverse nationalities.
Decentralized Content Management
To address connectivity challenges at sea, DENEVA’s solution employs a decentralized content distribution system. A central server synchronizes with local servers on each ship, ensuring content remains accessible and up-to-date without requiring continuous connectivity.
- Real-Time Crew Control: DENEVA.Control, a mobile-friendly tool, enables the ship’s crew to manage content effortlessly. Key functionalities include:
- Broadcasting safety videos.
- Adjusting screen brightness and volume.
- Delivering location-based, relevant content.
This approach simplifies content management, enhances operational efficiency, and allows quick adaptations based on real-time passenger needs.
Sustainability and Operational Excellence
Brittany Ferries and DENEVA have prioritized sustainability by leveraging low-energy hardware and technologies in the digital signage installations. This not only reduces environmental impact but aligns with Brittany Ferries’ broader commitment to sustainability.
- Ongoing Technical Support: DENEVA offers comprehensive service desk support, including troubleshooting, personalized advice, and staff training to ensure smooth system operation.
José Carlos Carrascal, International BDM at DENEVA, highlighted: “At DENEVA, we are proud to support Brittany Ferries in their pursuit of innovation and operational excellence. Our collaborative approach has been key to overcoming challenges and delivering solutions that enhance passenger experience. Together, we will continue driving technological advancements in the maritime sector.”
Results: Streamlined Operations and Enhanced Passenger Loyalty
The implementation of DENEVA’s digital signage solution has delivered measurable benefits for Brittany Ferries:
- Operational Efficiency: Centralized management and real-time updates simplify internal processes.
- Enhanced Passenger Satisfaction: Personalized and interactive services contribute to a seamless, engaging journey.
- Increased Loyalty and Engagement: By prioritizing passenger needs, Brittany Ferries fosters loyalty while attracting new customers.
By adopting DENEVA’s digital signage technology, Brittany Ferries has modernized its services, providing passengers with an interactive, convenient, and personalized travel experience while optimizing onboard operations. This collaboration underscores the role of technology in enhancing maritime travel and improving overall passenger satisfaction.
About Brittany Ferries
Brittany Ferries is a leading provider of maritime transportation services in Europe, dedicated to delivering exceptional travel experiences through innovation, sustainability, and superior service quality.
About DENEVA
DENEVA is a flexible and scalable digital signage software that enables businesses to create, schedule, and manage content across multiple displays from a single platform. It offers features such as real-time data integration, responsive design, and enhanced cybersecurity measures, while leveraging advanced technologies to boost operational efficiency and customer engagement across industries.
For more information, visit denevads.com.
