Digital Signage Case Study by Grand Visual for Pepsi Max
- Introduction
Pepsi Max aimed to create an unforgettable and interactive digital out-of-home (OOH) campaign to promote their brand message, “Live For Now.” To achieve this, they partnered with Grand Visual to bring the “Unbelievable” essence of Pepsi Max to life through an innovative digital signage experience.
- Objectives and Approach
2.1 Objectives:
Surprise and delight audiences with an unforgettable augmented reality (AR) experience at a bus shelter.
Reinforce Pepsi Max’s brand message, “Live For Now,” through creative and engaging content.
Generate substantial online buzz and media coverage to amplify the campaign’s reach.
2.2 Approach:
Grand Visual devised an Augmented Reality campaign that transformed a typical bus shelter into an interactive window displaying astonishing and surreal scenarios in the real world. The campaign utilized cutting-edge depth mapping technology and bespoke 2D and 3D assets to blend seamlessly with the live feed of the street ahead.
- Implementation
The Unbelievable Bus Shelter Campaign included the following elements:
Augmented Reality Experience: Unsuspecting commuters and passersby were treated to jaw-dropping moments such as a giant laser-shooting robot, a fiery incoming asteroid, and a manhole with tentacles emerging from it. These unbelievable scenarios were integrated convincingly into the real-world environment.
Social Film Creation: The captivating reactions of the public on the first day of the campaign were captured and transformed into a compelling social film. Pepsi Max shared this film with their online community, further enhancing the campaign’s viral potential.
- Results
The Unbelievable Bus Shelter Campaign achieved exceptional success, surpassing all expectations:
Online Reach: The campaign’s social film garnered over 8 million views on YouTube, with an astonishing 3 million views achieved in just 5 days.
Global Media Coverage: The campaign sparked a PR frenzy, gaining coverage from various news outlets worldwide, including countries as far-flung as Brazil and Australia. The media coverage reached an estimated audience of over 385 million people.
Earned Media and Recognition: 95% of impressions and PR coverage were earned media, indicating the campaign’s organic impact. The video was featured on prominent news channels such as ITN, CNN, and BBC Click, which highlighted the technology behind the campaign.
Business Impact: Pepsi Max witnessed a substantial boost in sales, with a remarkable 35% year-on-year increase during the campaign’s duration.
Awards and Recognition: The Unbelievable Bus Shelter Campaign received widespread acclaim, securing over 20 awards, including a prestigious Bronze Outdoor Lion.
- Conclusion
The Unbelievable Bus Shelter Campaign was a resounding success, demonstrating the power of digital signage and augmented reality in creating unforgettable brand experiences. Pepsi Max’s innovative approach not only captivated audiences but also drove significant business results, reinforcing the brand’s message and leaving a lasting impression on consumers worldwide. The campaign’s media coverage and numerous accolades further solidified its position as a groundbreaking and award-winning digital signage campaign in the industry.
Source: https://grandvisual.com/
