VIOOH, the renowned premium global digital out-of-home (DOOH) supply side platform, has proudly announced its impressive ranking as second in the MarTech 50 for the year 2024. This remarkable accomplishment marks a notable ascent from its previous position at fourteenth in 2023, showcasing the company’s substantial growth and innovation within the marketing technology sector.
Organized annually by BusinessCloud, the MarTech 50 is a prestigious ranking that highlights the top UK companies pioneering in technology for marketing and advertising. This esteemed list includes a diverse array of businesses, from burgeoning start-ups to well-established entities, all contributing groundbreaking technologies in the marketing and advertising realm.
The selection process for the MarTech 50 involved a meticulous evaluation of a 102-strong shortlist, culminating in the final rankings determined through a combined effort of an expert judging panel and a public vote. Esteemed members of the judging panel included prominent figures such as Christopher Martin, Event Director at Marketing Technology Expo, Robin Langford, Editor at Performance Marketing World, Davina Lines, MD at eCommerce Club and Mixing Digital, and Jonathan Symcox, Editor at BusinessCloud.
Jean-Christophe Conti, the Chief Executive Officer of VIOOH, expressed pride in the company’s significant leap in the rankings, attributing it to the dedication and hard work of their team. Conti emphasized the company’s ongoing commitment to remaining at the cutting edge of the programmatic DOOH landscape by establishing further partnerships globally, investing in leading technology, and expanding into new markets. He highlighted the promising prospects for the industry, which has become an integral component of media plans.
Jonathan Symcox, Editor at BusinessCloud, commended the diversity and innovation of UK-based companies featured in the MarTech 50 rankings for 2024. He noted that the list represents companies that are optimizing the marketing process for brands across various aspects, including advertising, sales intelligence, SEO, loyalty, and rewards.
VIOOH has distinguished itself since its inception in 2018 as a leader in the digital OOH sector. Headquartered in London, VIOOH’s platform facilitates the connection between buyers and sellers in a premium marketplace, democratizing access to OOH advertising. Under the leadership of a team comprised of digital OOH and programmatic technology experts, VIOOH has been at the forefront of transforming the OOH sector. The company champions the integration of programmatic capabilities and data to enhance omni-channel digital campaigns, with operations extending across 22 markets worldwide.
For more insights into VIOOH’s innovative solutions and their impact on the digital out-of-home advertising landscape, visit their website at www.viooh.com.
