W Group Holding, a leading entity in digital transformation and advertising technology, has announced the acquisition of Adlive ME, a global programmatic platform, through its subsidiary DXTA Technology. Known for its innovative smart adtech solutions, DXTA Technology aims to enhance its programmatic technology portfolio, offering businesses advanced tools to navigate the challenges of the digital advertising landscape.
Adlive ME, initially launched by Adlive France to serve the Middle East market, bridges the gap between media buyers and publishers through a cutting-edge platform that emphasizes transparency and efficiency across Web, Mobile, and Connected TV programmatic supply chains.
With this acquisition, DXTA Technology integrates Adlive’s advanced suite of solutions, including:
- Adlive Connect: A next-generation Supply-Side Platform (SSP) optimizing publisher revenue while offering media buyers access to premium inventory and data-driven insights.
- Adlive AI: An artificial intelligence-powered solution designed to streamline campaign planning, enhance ad performance, and deliver targeted results.
- Lucead: A privacy-first marketplace aligned with Google Privacy Sandbox, enabling publishers and advertisers to thrive in a cookieless environment.
Commenting on the acquisition, Habib Wehbi, Chairman and Group CEO of W Group Holding, stated: > “Integrating Adlive’s programmatic solutions into DXTA’s portfolio is a significant step in advancing the future of media. This move reflects our commitment to empowering brands with innovative technologies and redefining audience engagement in a dynamic market.”
Hammad Benjelloun, Founder of Adlive, shared his perspective: > “Joining forces with W Group allows us to expand our footprint while staying focused on delivering data-driven and impactful advertising solutions. Together, we aim to unlock new growth opportunities and drive innovation across the region.”
Ayman Haydar, CEO of DXTA Technology, highlighted the acquisition’s transformative potential: > “This marks a turning point for DXTA as we evolve into a provider of proprietary adtech solutions. Our focus remains on delivering measurable impact for brands in a rapidly changing digital ecosystem.”
The acquisition establishes DXTA Technology as a prominent player in programmatic advertising, enhancing its capacity to deliver solutions tailored to the evolving needs of the digital market. By integrating Adlive’s technologies, DXTA seeks to equip brands with advanced tools to improve audience engagement, optimize campaign outcomes, and maintain compliance with privacy regulations in a cookieless digital environment.
This development strengthens DXTA Technology’s position in the market while introducing new standards for programmatic advertising innovation. The integration of these capabilities is expected to empower advertisers and publishers to achieve sustainable success in a highly competitive digital landscape.
For more info visit: http://wgroup.me
