Vertical Impression, a leading elevator digital signage network in North America, has announced a new partnership with PerView, a measurement service developed by Place Exchange. This collaboration aims to improve the accuracy and transparency of impression data across Vertical Impression’s network of over 6,000 screens in the United States and Canada.
The partnership is expected to enhance Vertical Impression’s ability to offer precise data on audience reach and engagement, helping advertisers make better-informed decisions. By leveraging PerView’s measurement capabilities, Vertical Impression aims to provide advertisers with reliable and consistent metrics that are validated by a third party.
Nicolette Leonardis, President and Co-Founder of Vertical Impression, shared that the decision to work with PerView was driven by the need for dependable measurement standards: “Trust in our impression data is essential as we continue to grow our network. PerView’s approach to transparent measurement will help build confidence in the effectiveness of DOOH as an advertising medium.”
Key Benefits for Advertisers
The integration of PerView’s solutions offers a range of benefits for advertisers using Vertical Impression’s network:
- Accurate and Detailed Metrics: Using deterministic data, PerView provides information on reach, frequency, and hourly impressions across various venues, such as hospitals, hotels, and commercial spaces.
- Industry-Standard Measurement: PerView’s methodologies align with the OAAA OOH Impression Measurement Guidelines, ensuring consistent and reliable data.
- Seamless Integration with Programmatic Platforms: The system supports compatibility with programmatic advertising platforms like Vistar, Hivestack, Broadsign, and Place Exchange.
- Tailored Solutions for Elevator Displays: PerView’s measurement model is being adapted specifically for elevator and indoor-based displays, addressing the distinct characteristics of these environments.
- Consistent Data Across US and Canadian Markets: The unified measurement approach offers standardized reporting for advertisers across North American markets.
Ari Buchalter, CEO of Place Exchange, commented on the partnership: “Combining our measurement capabilities with Vertical Impression’s network will provide advertisers with more comprehensive insights, supporting data-driven campaign strategies.”
Strategic Placement and Audience Insights
Vertical Impression’s advertising approach is based on strategic screen placement and building-specific audience insights:
- In-Depth Audience Data: Understanding audience behaviors and demographics helps target ads more effectively.
- Strategic Screen Locations: Placing screens in high-traffic areas like elevators maximizes visibility and audience engagement.
This focus, combined with PerView’s external measurement, is designed to provide advertisers with detailed and reliable data to optimize campaign performance.
