Blue Bite, the Mobile Standard in Out-of-Home™, today announced that the company is collaborating with Kinetic, the world’s largest planner and buyer of Out Of Home Media, on a multimedia campaign for JanSport that takes traditional signage into the digital age. The campaign, which is deployed across CEMUSA newsstands, transit shelters and dedicated wild posting [...]
Digital screens at stations alerted commuters to The Sun’s budget day scoop in a campaign planned and booked through M/SIX and Kinetic that was enhanced by BSkyB rolling news on Transvision. Source: JCDecaux
Kinetic Worldwide, the world’s leading planner and buyer of Out of Home media, has strengthened its senior management team through a number of executive appointments aimed at driving the growth of the agency both globally and in key markets.
Kinetic, the world’s largest planner and buyer of OOH media and Grand Visual, an award winning, production and creative technology company, have launched the 4th edition of their UK Digital Out of Home Handbook.
Team GB’s success was proudly displayed to commuters this morning across JCDecaux’s Transvision and D6 screens in stations. In addition to using digital across stations, Heineken is dominating media space at Charing Cross and Liverpool Street stations, in a campaign planned and booked through MediaVest and Kinetic. Source: JCDecaux
The Times is launching a new digital out of home campaign targeting London commuters with a preview of the next day’s headline stories. The campaign starts on Friday, July 27 to coincide with the London 2012 Opening Ceremony.
Kinetic and JCDecaux release results of the first wide-scale deployment of NFC-enabled Outdoor advertising sites
New technology is fuelling the public’s appetite for Outdoor advertising that also provides interactive experiences on the move, according to the results of a major study into NFC by Kinetic and JCDecaux. The study shows that there is
Today sees the launch of the UK’s first ever body motion recognition research in out-of-home using ground breaking technology at an interactive panel in London.
In a UK first, Kinetic and JCDecaux are launching the UK’s first large-scale deployment of NFC technology as all Reading’s 6-sheet poster
In its latest Out of Home environment face-tracking project, Kinetic Worldwide has partnered with Primesight to explore consumer interaction with the digital Out of Home advertising network
It’s not just Valentine’s Day that’ll be getting people in the mood as they travel through London next week, as Unilever’s beauty brand Dove gets ready to spread a little love
Absolute Radio is rolling out a brand new creative in 2012 for its highly successful ‘Faces for Radio’ campaign. The initiative primarily targets in-car and roadside audiences
Showcasing and celebrating the very best in Digital Out-Of-Home Creative Campaigns, LoveContent is announcing new award categories and new panel members for the 2012 Awards.
Kinetic launches Global Digital Out of Home Handbook to provide clarity in a marketplace with huge potential for creativity and interactivity
An industry reportedly set to pass $10bn in 2014*, digital Out of Home has experienced such growth in the past decade that it is a challenge in itself to be clear on the opportunities that characterise each market.
Amscreen, the UK’s largest digital media owner has signalled its intent to expand into Europe with the announcement of a significant international appointment. Winfried Karst,
ITV and Kinetic today launches an innovative Out of Home campaign to bring the Rugby World Cup to commuters. The campaign will keep fans up to date with results from the tournament as they come in overnight and in the
JCDecaux has unveiled the i, a new, Première digital site on London’s Cromwell Road. Ford is the launch advertiser in a two-week campaign booked with JCDecaux through Kinetic and Mindshare.