PrimaSee™ entices customers through innovative, translucent messaging

STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, is set to exhibit at GlobalShop in booth #1350 at the Sands Expo and Convention Center March 28-30, 2011. At the expo, STRATACACHE will showcase its latest in-store digital experience—PrimaSee.  

GlobalShop is the world’s largest annual event for retail design and shopper marketing. It’s the only show in the world where you can find the largest, most comprehensive array of store fixture companies and in-store solutions.

Showcased at GlobalShop will be STRATACACHE’s latest solution, PrimaSee—a translucent digital display that showcases high-definition, dynamic video advertisements embedded within the glass panel. These see-through promotional videos correspond with products visible in the backdrop to convey point-of-purchase brand messages.

PrimaSee is ideal for freezer/cooler doors, end caps, display cases, countertops and store fixtures in retail environments. By enticing consumers during the path to purchase, PrimaSee provides an innovative, interactive experience for consumers, where brands can light up their messages, cross-promote and offer wayfinding solutions.

This new, intriguing experience further engages consumers by offering in-store promotional coupons, videos, or social media interactions via 2D QR codes electronically displayed on the translucent screens.

The software powering the PrimaSee experience—STRATACACHE’s ActiVia for Media—is a leading in-store digital signage platform. This highly optimized, Web-accessible solution provides the necessary tools to create, schedule, manage and monitor marketing messages. Users can centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.

Those interested in viewing PrimaSee in action can register online to receive a free expo pass courtesy of STRATACACHE. To register please visit www.globalshop.org, click on the Attendee Registration link and enter the registration code, STRATA1. The deadline to register is Sunday, March 27, 2011, and all registrations must be made in advance of the show.

About STRATACACHE

STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.For more information please visit www.stratacache.com, follow us on Twitter or “Like” us on our Facebook page.

Source: STRATACACHE