The benefits of digital signage as an affordable and effective way to communicate in real-time have been realised by many industries and organisations.

“The speed of delivery via digital signage as opposed to printed media has meant that our key messages can be pushed to all campuses within a matter of minutes,” said Kris Collins, online marketing manager at the University of Bedfordshire.

Collins is part of the speaker line up at Europe’s first end-user summit that also includes:

* Adam Lloyd, Head of Internal Communications, Ericsson Ltd.

* Bastien Schupp, Marketing Director, Infiniti Europe

* Fiona Alexander, Director of Communications, University Hospital Birmingham NHS Foundation Trust

* Stein-Oddvar Evensen, Head of Information, BI Norwegian School of Management

* Clive Tugwell, New Media Manager, Wessex Water

* Bud O’Connor, Director of Engineering, Newseum (USA)

Case studies on Sovereign Bank (USA) and the Fira de Barcelona convention centre (Spain) will also be presented.

With the decrease in hardware costs and improved technology, the time has come for new users to adopt digital signage and for existing users to expand their networks.

With a focus on real world case studies combined with industry experts and interactive learning, the event provides a comprehensive view on the start to finish approach of a digital signage project. Topics to be covered include the different applications of digital signage, technology selection, content strategy, implementation, network management and more.

The event is being held as part of Screen Media Expo Europe and is the first year of partnership between Strategy Institute and the host of Europe’s biggest digital signage and digital out-of-home event.

“We are delighted to be hosting what is set to be a highly informative summit with the support of a heavyweight sponsor and focused speaker line up,” said Mark Pigou, Director of Screen Events Ltd. “The agenda complements the Expo’s unique learning programme that we believe the industry and its customers will really enjoy whilst stirring excitement about the future.”

The Summit is a must attend for new and existing digital signage users, systems integrators, consultants, and solutions providers.

“We hope to highlight the possible issues that arise when looking to install a large digital signage network and how we have managed to circumnavigate some of the obstacles,” said Collins, who will be sharing the university’s experience in a joint-presentation with his colleague in computing services.

The forum is pleased to receive the support of Intel, provider of innovative solutions and products to help lower the total cost of digital signage network ownership.

For full event details, please visit www.digitalsignagestrategies.com

About Screen Media Expo

Organised by Screen Events Ltd, Screen Media Expo Europe showcases the very best in innovative digital media used for delivering visual messages that combine the influence of mass advertising with the accuracy of niche marketing.  Launched in 2006, it attracts an audience of supplier and user communities in the digital signage and media networks Out-of-home sector.  The 2010 show will take place at London’s Earls Court, 5-6 May, and will host DOOH Expo for the first time, a dedicated show-within-a-show for stakeholders in the DOOH and advertising communities. For registration and further information, please visit www.screenevents.co.uk.

About Strategy Institute

Strategy Institute is a leader in delivering timely knowledge and best practices to the digital signage industry since 2005. The organization was one of the first in the space and continues to support and foster growth of digital signage and digital out-of-home through its annual conferences. The Institute provides decision-makers with forums to enhance their business judgment and to facilitate knowledge sharing.

Contact:
Yashod Bhardwaj
Marketing Project Manager
Strategy Institute
New York | Toronto
bhardwaj [at] strategyinstitute.com
+1 416-944-9200 x239

Christie Liu
Conference Producer
Strategy Institute
New York | Toronto
liu [at] strategyinstitute.com
+1 416-944-9200 x254

Beky Cann
Neesham Public Relations
Tel: +44 (0) 1296 628180
Email: bekyc [at] neesham.co.uk

Source: Neesham Public Relations

NEC Display Solutions of America

Da-Lite Screen Company was the inaugural winner of the award in 2009.  The AV pioneer selected the Infocomm Education Foundation as its recipient and matched the gift for a total donation of $50,000.

InfoComm 2010, a global tradeshow home to more than 900 exhibitors displaying digital signage and other commercial audio-visual solutions, will take place on June 9-11 at the Las Vegas Convention Center in Las Vegas, Nev.  NEC Display Solutions will exhibit in Booth No. N903, featuring its full-line of commercial LCD displays and projectors as well as VUKUNET, its universal advertising platform that connects digital out-of-home networks with ad revenue.

“InfoComm is a true audio-visual marketplace of ideas,” said Ashley Flaska, Vice President of Marketing for NEC Display Solutions.  “As a long-time supporter and exhibitor of this premier event, NEC has witnessed the transformation of organizations through AV technologies and services.  We’re honored to again be sponsoring the award to recognize such successes.”

Nominations from InfoComm exhibitors will be accepted at http://www.necdisplay.com/best/ through April 30, 2010.  Eligible products and services must be on display at InfoComm 2010 and have first-customer-ship dates between January 1, 2010, and September 30, 2010.  Only one entry per exhibitor will be accepted.

Public voting for the best entry will occur May 1, 2010, through June 4, 2010.  The five entries with the most public votes will be announced at NEC Booth No. N903 on the first day of the conference by a panel of impartial industry experts. The sole winner will be selected on June 11 and be presented with the “Best of InfoComm Award” by NEC Display Solutions President and C.O.O. Pierre Richer.

About NEC Display Solutions of America, Inc.

Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America monitors, consumers can call (866) NEC-MORE, or visit the website at www.necdisplay.com. For digital images, please visit http://www.necdisplay.com/products/digitalmedialibrary/.

About VUKUNET

VUKUNET, from NEC Display Solutions of America, is the engine that powers the digital out-of-home advertising business.  VUKUNET is the only universal ad serving platform that drives ads to any digital out-of-home network, regardless of content management system. VUKUNET makes the buying, flighting and reporting of digital out-of-home ad campaigns easy.  For additional information about VUKUNET, visit www.vukunet.com, or call (877) 805-VUKU.

Source:  NEC Display Solutions