Panasonic Partners with indoorDIRECT to Provide In-Store Television

indoorDIRECT_logoPanasonic Professional LCD displays Running indoorDIRECT’s Restaurant Entertainment Network Provides QSRs with a reliable, quality television system

Panasonic Solutions Company, provider of collaboration, information-sharing and decision-support solutions for government and commercial enterprises, today announced it has partnered with indoorDIRECT to create a reliable, quality in-store television system for quick-service restaurants (QSRs). The solution combines two Panasonic 42” LF20 professional LCD displays and one 32” LRU20 with indoorDIRECT’s Restaurant Entertainment Network, which features a magazine-style show with short bites of sports, music, entertainment and lifestyle segments from more than 100 content providers including the NFL Network, VH1 and G4. The system is currently located in over one thousand quick –service restaurants nationwide including Taco Bell, Wendy’s, Carl’s Jr., Denny’s, Hardee’s, KFC, and Arby’s with 13 million ad exposures per month, making it the largest quick-service restaurant television network in the United States.

All new and replacement installations will include Panasonic professional LCD displays, with two in the main dining area with audio capabilities as well as one screen adjacent to the point of sale area. indoorDIRECT chose to partner with Panasonic for its world class professional LCD displays, design and installation services and ongoing real-time monitoring and support. The comprehensive solution gives indoorDIRECT a single partner committed to quality products, total accountability and excellent service. The custom-designed indoorDIRECT solution for QSRs promises to drive incremental revenues—both in higher ticket sales within QSRs and increased advertising revenues.

“The combination of our reliable, high-quality professional LCD displays with this services package will set the in-store television standard for the QSR industry,” said Rick Albert, vice president of sales, Professional Display Solutions, Panasonic Solutions Company.  “The potential for growth for in-store television is significant. However, this growth clearly rests on the reliability of the technology. A blank screen will not impress a customer nor does it drive advertising revenue. This Panasonic-led solution will deliver the highest availability and uptime to indoorDIRECT’sthousands of quick-service restaurants.”

Michael Winton, president and co-founder of indoorDIRECT, stated “working with Panasonic for both screens and installations provides us with a partner with vast installation experience and insures that we are able to install, maintain and service our rapidly expanding national Network.”

Over the next twelve months, The Restaurant Entertainment Network, featuring Panasonic professional PCD displays, will be installed in an additional 1,500 quick-service restaurants, located in the top 20 DMAs. This will bring indoorDIRECT’s number of locations to more than 2,500 nationwide and over 30 million monthly ad exposures.

About indoorDIRECT

indoorDIRECT (www.indoordirect.com) is the owner of The Restaurant Entertainment Network, a powerful in-store television network that delivers Internet-based entertainment and advertising to more than one thousand major brand quick-service restaurants nationwide. The Restaurant Entertainment Network entertains more than 150 million consumers annually at Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s and Arby’s in America’s top DMAs. indoorDIRECT is privately held and based in Dallas, with additional offices in New York and Los Angeles.

Follow Panasonic Solutions Company’s ProAV Solutions

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For more information on Panasonic’s digital signage solutions go to http://www.panasonic.com/business/plasma/home.asp.

Panasonic_logoAbout Panasonic Solutions Company

Panasonic Solutions Company empowers people whose jobs depend on reliable technology. The company delivers collaboration, information-sharing and decision-support solutions for customers in government, healthcare, education and a wide variety of commercial enterprises. Products and services within the company’s portfolio include Panasonic Toughbook® mobile computing solutions, projectors, professional displays (including both plasma and LCD), and HD and 3D video acquisition and production solutions. As a result of its commitment to R&D, manufacturing and quality control, Panasonic is known for the reliability and longevity of its products. Panasonic Solutions Company is a Division of Panasonic Corporation of North America, which is the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

Cohn & Wolfe for Panasonic Solutions Company
Devin Kingdon,
415-365-8528 (direct)
Devin.kingdon [at] cohnwolfe.com
PSC.PR [at] cohnwolfe.com

indoorDIRECT
Brian
Hasenbauer, 214-580-4920 (direct)
bhasenbauer [at] indoordirect.com

Source: indoorDIRECT