JCDecaux unveils new digital billboard the D400 on London’s Cromwell Road

JCDecaux has unveiled the first D400 (a digital 96 sheet), a digital Première billboard on London’s Cromwell Road.

This high-profile location is the only digital 96-sheet on Europe’s busiest road. The launch advertisers on the D400 are: Beiersdorf (100 years of NIVEA skincare), Twentieth Century Fox (X-Men: First Class), energy company Statoil and Alfa Romeo (the launch of Alfa MiTo Sprint).

Peter Skarparis – Comms Planning Manager, Carat said, ‘’Working with Posterscope to add as much value for Beiersdorf’s (NIVEA) new branding campaign, we were excited Beiersdorf could be a launch partner on this new digital site in London. The site adds a further premium element to the campaign, whilst increasing stature, reach and impact that this campaign so importantly requires.‘’

Spencer Berwin, Managing Director Sales of JCDecaux said, “The D400 is ideal for brands wanting to drive their message home with rapid updates, multiple creatives and time-sensitive announcements on this fantastic new inbound location on the Cromwell Road.”

The D400 reaches 1.6 million people every 2 weeks, reaching an audience that is 33% AB and 67% ABC1.

For further information please contact
Janet Guest
PR Manager, JCDecaux
020 7298 8023/ 0776 970 1268
janet.guest [at] jcdecaux.co.uk

Source: JCDecaux