MENA digital signage market to expand from 2.23 million units in 2010 to over 9 million units by 2016

Advanced Interactive Media Solutions seeks to capitalize on  favourable market conditions by announcing availability of SCALA Release 5 in UAE

The digital signage market in the Middle East and North Africa (MENA) region continues to witness steady growth, with recent reports predicting the market to expand from 2.23 million units in 2010 to more than 9 million units by 2016. Advanced Interactive Media Solutions (AIMS), the leading UAE supplier of professional digital signage networks in the GCC, is keen on capitalising on the positive market developments by adopting the most advanced software solutions in this domain. Accordingly, the company has announced the UAE-wide availability of SCALA Release 5, the leading software for digital signage networks and advertising management markets.

“Digital signage has undoubtedly proven its effectiveness as a marketing channel, as reflected in the robust growth of this medium in the region. The market presents unlimited opportunities for creative execution of digital media campaigns, and in line with this we are keeping pace with the latest technological advancements in this field. We believe that the availability of SCALA Release 5 in the UAE will further benefit our customers here who are looking to create maximum impact through their marketing messages,” said Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE.

SCALA Release 5 comprises new versions of the entire SCALA product line, including Content Manager, Ad Manager, Designer, Player and various EX Modules. SCALA 5 brings many new advantages, and it additionally caters to customers that have a wide range of needs, offering them more choices for hardware, from low-end photo frames to the top-of-the-line PCs, thus lowering the price barrier for entry-level customers. It offers customers solutions at virtually every price point.

Release 5 contains a package of improvements that are valuable to all users of SCALA, but they are specifically geared to enable successful and stable use of the new wave of Ultra Low Cost PCs (ULCPCs). ULCPCs are a major new trend in hardware as seen in the explosion of small, inexpensive netbooks. Expanding SCALA’s reach to cover ULCPCs makes the full-featured SCALA available for less expensive digital signage solutions.

Advanced Interactive Media Solutions is the leading UAE supplier of professional digital signage networks in the GCC, with more than 80 digital signage projects in its portfolio. With relentless pursuit for world-class partners, AIMS thrives to offer the best performance and practices to its clients and projects in the field of digital signage networks and digital retailing.

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About AIMS:
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, Wi-Fi) with a state-of-the-art audience measurement solutions.

AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.

AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.

For more info:

DNA Communications
P.O. Box 191117
Dubai, UAE
Tel.: 04 3988490
Fax: 04 3988491
Email: info [at] dnacomm.com
Website: www.dnacomm.com

Source: DNA Communications