GoGo Cast Inc., a global leader in dynamic content and digital merchandising in the Digital Out of Home (DOOH) space, today announced an in-store collaboration with Gulf Oil, LP. The agreement calls for select installations of GoGo Cast’s unique, industry-leading dynamic digital sign and advertising solutions in over 2,500 convenience store locations to begin in May 2011.
GoGo Cast’s Go-Screens offer a unique digital sign and advertising solution for convenience stores by providing significant and useful information to engage customers. Gulf Oil will use GoGo Cast’s exclusive customer and location data to create streaming content that is tailored for its locations. This solution gives Gulf Oil’s network of dealers the ability to reach a captive in-store audience by delivering practical and effective messages at precisely the right time to help influence buying decisions directly at the point-of-purchase.
The elite digital displays enhance customers’ in-store experience and help them make smart purchasing decisions and have a greater awareness of sale prices and special promotions. Vendors will benefit from an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. Gulf locations are expected to see a significant increase in sales for products advertised on the screens in the select retail outlets where they are installed.
“As Gulf Oil continues its national expansion, we welcome partnerships with companies that provide cutting edge products that contribute to the success of our dealers’ businesses,” said Ron Sabia, Gulf Oil President and COO. “We believe GoGo Cast’s product can enhance our customers’ shopping experience while building greater customer loyalty for our dealers.”
“We are thrilled to be partnering with Gulf Oil and bringing the latest technology for consumer engagement to the iconic Gulf brand,” said David Paolo, President and CEO of GoGo Cast. “With our ability to provide real-time messaging and dynamic content through our networks, GoGo Cast is quickly becoming the venue of choice for retailers and brands alike to reach the critical mass of ‘on-the-go’ qualified buyers,” Paolo concluded.
About GoGo Cast, Inc.
GoGo Cast, Inc. is an on-demand, out-of-home digital media company that enables customers to directly communicate with their clientele across vertical markets. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufacturers, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast’s content network and commercial grade digital screens; advertisers can deliver messages that influence consumer buying decisions at the right place, at the right time.
GoGo Cast Inc.
Contact: Juli Dexter
Email: jdexter [at] gogocast.com
About Gulf Oil
Gulf Oil Limited Partnership is a national, branded supplier of motor fuels throughout the United States and its territories. Gulf remains one of the Northeast’s largest wholesalers of refined petroleum products and is well on its way up the rankings in the rest of the country, too. Gulf Oil distributes motor fuels through a network of more than 2,000 branded gasoline retail centers, 12 proprietary oil terminals, and more than 70 other supply terminals. Gulf Oil supplies gasoline, heating oil, diesel fuel, jet fuel and kerosene through its terminal network.
Gulf Oil, LP
Contact: Christen Graham
Source: GoGo Cast