Taco Bell Kuwait deploys digital menu boards

AIMS is key driver of digital signage business in the region especially in QSR segment

Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, has announced that it has recently completed installation of the first state-of-the-art digital menu boards at the latest location of Taco Bell, Kuwait, within the Shaab Area, with installation in more branches in Kuwait currently underway. AIMS has always been the main driver of growing the digital signage business in the region, underscoring the increasing adoption of digital menu boards and digital signage solutions in the hospitality and quick service restaurants (QSR) segment.

The installation of the Taco Bell digital menu boards demonstrates a number of strategic advantages of digital signage solutions, including attention-grabbing displays that are highly attractive and informative; reduced costs associated with printing and shipping of the traditional menu boards; and greater efficiency by allowing content to be remotely updated and monitored from an off-site location.

As part of the global strategy of YUM International (which owns the restaurant brand Taco Bell) to have digital menus across their QSR brands, AIMS pointed out that it was commissioned by Kout Food Group, the exclusive franchisee of Taco Bell within Kuwait, to install the SCALA solution that allows menus and related promotions to be updated instantly using High Definition content to run on 42-inch LCD screens installed in the restaurant. Content is being managed and controlled by Kout Food Group IT personnel, using SCALA Content Manager, enabling quick and easy updates as often as needed and schedule offerings based on time of the day, special event, occasion and season of the year.

Ahmed El Ridi, CEO of Advanced Interactive Media Solutions, UAE said: “Interactive digital signage solutions provide a truly engaging and meaningful platform for business enterprises to communicate with their target audiences, delivering even greater value proposition for their products and further boosting their revenue potential.”

“We are now witnessing a growing number of companies realising strong ROI with digital signage solutions, creating new and exciting possibilities for business growth and innovation. AIMS is therefore pleased to provide specialised services that help business organizations in the GCC take full advantage of the power of interactive digital signage solutions,” added El Ridi.

“The newly installed Digital Menu Boards will be providing us with a dynamic and interactive representation of our products at Taco Bell. The new age of marketing is now digital and these menu boards will allow us to capitalize on various cutting edge aspects that are not possible with traditional print menu boards and we believe that the latest innovations will surely stand out against competition. Most importantly, we are a customer service oriented organization and we are confident that the application of these menu boards will positively add to the overall customer experience at our restaurants,” said Tarek S. Saeb, Marketing Manager-Taco Bell, Kuwait.

AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.

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About AIMS:
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, Wi-Fi) with a state-of-the-art audience measurement solutions.

AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.

AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.

ABOUT KOUT FOOD GROUP:
Kout Food Group, a subsidiary of Al Homaizi Food Stuff Co., was established in 1998 as a Kuwaiti Closed Shareholding Company and is now present across the G.C.C and the United Kingdom. The company provides a full range of hospitality, catering and restaurant management services. Kout Food Group is the franchisee of Taco Bell, Burger King, Pizza Hut, Applebee’s, Kababji and Burj Al Hamaam in Kuwait and has also developed innovative locally inspired concepts such as Scoop a Cone and Ayyame as well as a manufacturing facility, Fresh Productions.

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Source: DNA Communications