Daktronics Wins Best in Sports Technology Award at Sports Business Awards 2011

Daktronics Inc. (Nasdaq-DAKT) was honored by the sports industry last night in New York at the annual Sports Business Journal’s Sports Business Awards. The company won the top honor in the Best in Sports Technology category for its work in developing venue-wide digital systems that enable its customers to provide a superior game-day experience for their fans and corporate partners.

Daktronics products such as Show Control, new video display technologies, and IPTV (Internet Protocol Television) systems are just some of the components that make up the important systems that the company’s sports venue customers need to put on a superior show for their patrons. These recent developments have been very important in Daktronics securing projects over the past two years. The company’s work at the Amway Center in Orlando, the New Meadowlands Stadium, and the KFC Yum! Center in Louisville, three venues that opened recently, were highlighted in the award nomination.

These developments allow Daktronics to provide venue-wide integrated systems, in effect creating a blank “digital canvas” on which customers can show live video, create memorable sponsor messages, show an endless variety of data and stats on multiple displays, and provide an even better game-day experience to keep fans coming back.

“Winning this award was very gratifying, and it is a tribute to the great work done by all the employees of Daktronics in helping our customers achieve their goals,” said Jay Parker, National Sales Manager for the company’s Large Sports Venues group.”Congratulations to all the nominees and award winners. And special thanks to our customers who have trusted us with their business over the years.”

About the Sports Business Journal/Sports Business Daily Sports Business Awards

The Sports Business Awards Ceremony, a night celebrating excellence in sports business, was held Wednesday, May 18, 2011 at the New York Marriott Marquis at Times Square in New York City. The winners of the numerous categories were announced live at the event. Categories included Professional Sports Team of the Year; Professional Sports League of the Year; Sports Event of the Year; Sports Executive of the Year; Athletic Director of the Year; Best in Sports Media; Best in Sports Television; Best in Digital Sports Media; Best in Talent Representation and Management; Best in Corporate Consulting; Marketing and Client Services; Best in Sports Event and Experiential Marketing; Sports Sponsor of the Year; Sports Facility of the Year; and Best in Sports Technology.

Other nominees in Best in Sports Technology category in addition to Daktronics were Fanvibe, IOMEDIA, and MLB Advanced Media. In addition to this nomination, Daktronics systems are affiliated with nominees in another category. Four of the six nominated venues for Sports Facility of the Year feature Daktronics products. Those venues include Target Field, Arrowhead Stadium, Amway Center, and New Meadowlands Stadium.
Additional information on the awards can be found here: http://www.sportsbusinessdaily.com/Blogs/SBA2011.aspx

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales [at] daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

For more information contact:
MEDIA RELATIONS:
Mark Steinkamp
Marketing Manager
tel (605) 692-0200
e-mail Mark.Steinkamp [at] daktronics.com

Source: Daktronics