PATTISON Launches 90th Digital Billboard with the Yonge Street Media Beacon

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home Advertising Company, continues expansion of their digital advertising networks with the installation of their 90th Digital Billboard at Toronto’s busiest entertainment area, Yonge-Dundas Square. The dynamic 10’ high by 60’ wide Mitsubishi Digital Spectacular offers unparalleled colour and clarity with bands of LED lights that surround the board with eye-catching colour accents.

“This landmark digital display raises the profile of one of the busiest entertainment and advertising areas in Toronto. The installation of this 90th digital display is yet another milestone for us and we look forward to bringing advertisers more innovative out-of-home products as we continue to expand our digital advertising networks across the country” said Randy Otto, President, PATTISON Outdoor Advertising.

Visible from Yonge-Dundas Square, this striking digital billboard is located on the north-west corner of Yonge and Edward Street. The Yonge Street Media Beacon is 736 square feet and consists of three displays that can be utilized as one spectacular or divided into multiple configurations.

Mercedes-Benz, one of the premiere automotive innovators, is the first advertiser to utilize the Media Beacon and showcase two of the new 2012 vehicles. “Part of our challenge was to seek out neverbefore- seen media opportunities to feature these stunning new vehicles. The Yonge Street Media Beacon is an opportunity to reach a successful and urban audience in a ground-breaking way” said Marc Boderke, Vice President of Marketing, Mercedes-Benz Canada Inc.

Mr. Boderke went on to say, “As the inventors of the automobile 125 years ago, Mercedes-Benz is the epitome of innovation. The use of the Beacon will help portray the CLS and SLK as the ultimate expression of style and design, and will capture the attention of passers-by and deliver impactful fascination in the way that only Mercedes-Benz can. The Beacon is a prominent feature of our overall media launch campaign.”

The addition of the Media Beacon at Yonge and Edward Street brings PATTISON’s inventory of large format digital displays to 90 faces in 18 markets across Canada.

About Pattison Outdoor Advertising
PATTISON Outdoor Advertising is Canada’s largest Out-of-Home, Transit and Digital Advertising Company with 25 sales offices coast to coast. Headquartered in Mississauga, Ontario, PATTISON Outdoor Advertising is a division of The Jim Pattison Group.

For more information or for an interview, please contact:
Randy Otto
President
PATTISON Outdoor Advertising
2700 Matheson Boulevard East, Suite 500
Mississauga, ON L4W 4V9
Direct: 905-282-6801
Email: rotto [at] pattisonoutdoor.com

Further information about PATTISON Outdoor Advertising is available on the internet at: www.pattisonoutdoor.com

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,250 people in 19 locations across Canada. Through a nationwide network of 14 Mercedes-Benz owned retail operations and 39 authorized dealerships, Mercedes-Benz Canada sold 31,651 vehicles in 2010, the best year ever reported for Mercedes-Benz Canada Inc.

For more information, please contact:
Marc Boderke
416 847-7362
marc.boderke [at] mercedes-benz.ca

Further information about Mercedes-Benz is available on the internet at:
www.media.mercedes-benz.ca

Source: PATTISON Outdoor Advertising