Tourisme Montérégie celebrated the grand opening of the new Maison du tourisme de la Montérégie (MTM) at Quartier DIX30 in Brossard. Located near the Montreal Canadiens practice facility, the MTM boasts an innovative multimedia lounge concept aimed specifically at tourists, featuring 23 screens, seven of which are interactive. The digital signage strategy was developed by Arsenal Media, a Montreal-based firm specializing in the field.
“We wanted to update the concept of the tourist facility and transform it into a more dynamic, engaging space by capitalizing on digital signage and experience-based technologies,” said Éric Fournier, Executive Director of Tourisme Montérégie. “The Arsenal Media team has supported us in our efforts to align these solutions with our marketing strategy and our approach to the people we serve. The result has received compelling feedback from the 385 member organizations of Tourisme Montérégie as well as the general public.”
A KEY TOURIST HUB
The MTM is in many respects the nerve centre for tourism operations in the Montérégie region. It provides information on local culinary, recreational and tourist highlights, a zone for booking accommodations, dining recommendations, interactive displays on themes of interest, and a wide range of reference material on the Montérégie area as well as other regions throughout Quebec. The interior design is the work of architects LemayMichaud. There are screens and interactive stations located in five separate zones: four in the front lobby, six in the multimedia lounge, seven in the culinary discoveries section (featuring local products such as cider, wine and maple products), two at the Réservation Montérégie counter, and four in the hallways and restrooms.
MARKETING STRATEGY AND DIGITAL SIGNAGE
The multimedia and digital signage elements were developed while the initial concept for the facility was in the planning stages. “Tourisme Montérégie deserves tremendous credit for their vision in this project. Because they made teamwork among partners a priority, we were able to focus on the optimal integration of the layout of the space, the marketing approach, and the digital signage strategy. These are the new standards for creating commercial space in today’s market,” said Denys Lavigne, President of Arsenal Media. “We strove to provide Tourisme Montérégie with insightful advice and guidance throughout each of the development phases of the MTM digital signage system,” said Martine Guay, Arsenal Media’s Business Development and Customer Service Manager and the MTM project manager.
“This site will undoubtedly serve as an example for other tourism information and promotion facilities in the province, both for its design and its user-centric approach.” Visitors to the MTM have access to a wealth of digital content on the area’s main attractions: bicycle touring, cider-making facilities, business tourism, maple products, apple orchards, summer getaways, weddings, and wineries. This is rounded out by information on the history of the Montérégie region, profiles of accommodations and events, and vignettes showcasing the natural beauty of the landscape.
In addition to advising Tourisme Montérégie on technology strategy, Arsenal Media worked to establish digital content standards, produce a number of informative videos and create soundscapes adapted to the MTM lounge concept. Looped content was strategically developed based on the various zones and circulation patterns within the facility. The project came to fruition because of the invaluable contributions of several partners, including Genesis Integration for installation services, M’Pact for software management, Exposition TCD for the kiosks and structures, and NEC for the display screen solution.
Source: Arsenal Media