Pronto Copec wanted to replace their plastic printed posters and menu boards with a more cost effective and flexible solution. By using digital signage they only have to invest once. They also wanted to be able to update menus so that depending on the time of day, different menus could be shown. Good picture quality is required in order to make the menu options look appealing. They wanted to be able to show different pricing in different regions in Chile, as pricing varies from area to area.
As their customer profile changes throughout the day, Pronto also wanted to be able to regularly change the advertising shown. Digital signage offers this flexibility.
Baytex, one of ONELAN’s resellers in Chile, recommended ONELAN digital signage to Pronto due to its ease of use, content and display options.
Pronto Copec have installed digital signage in four of their gas stations so far. It is used for menu boards, pricing and advertising. In some gas stations there are eight screens. The smallest installation is one ONELAN Net-Top-Box (NTB) 510 driving a single screen, the largest comprises two ONELAN NTB 5500s each controlling four screens to create a video wall.
Content is currently generated and managed by Baytex in Chile. Eventually the content will all be managed by Pronto themselves. Player local information is also used; different gas stations show slightly different content e.g hot dog promotions or ice cream promotions on a hot day.
“We tried a lot of DS Solutions that just didn´t work at all, we chose ONELAN’s digital signage because of its reliability, flexible content scheduling, layout creation flexibility, detailed network monitoring and proof of play options”. Xavier Texidó, Pronto´s Digital Signage Network Administrator.
ONELAN develops network appliances for standalone and end-to-end Digital Signage network solutions. The Net-Top-Box is a mul¬timedia, multi-zoned solution capable of Touch Interactivity. With a browser based user inter¬face, the system is fully multi-lingual and capable of dis¬playing both stored media and live media e.g RSS feeds, web pages and broadcast TV or locally streamed video. Further mem¬bers of the product family cater for Enterprise network management and integration with external data sources.
ONELAN’s NTBs are now installed in a wide variety of organisations across the world in markets including retail, schools, hospitals as well as corporates such as TalkTalk, the Financial Times and Virgin.
ONELAN Ltd is based in Henley-on-Thames, Oxfordshire.
Visit www.onelandigitalsignage.com for further details.
Press Contact details:
email: marion.bourne [at] onelan.com,
phone: +44 (0) 1491 411400