Zoom Media & Marketing, the world’s largest fitness digital media company, recently introduced its patented “FlexCast” digital media interface for deployment across its 3,000 health clubs worldwide. FlexCast was released through its ClubCom division at the recent 2011 IHRSA fitness convention held in San Francisco and marks the latest innovation in Zoom’s ongoing leadership in managing club communications and media programs in health clubs around the world.
FlexCast is one of the world’s most advanced and intuitive content management interfaces for customized digital media networks. Simply by having operators identify their entertainment preferences and product and service offerings, FlexCast dynamically renders digital programming that is completely customized to audience preferences and the business needs of operators. FlexCast integrates control over sight, sound and motion (television) programming as well as digital signage.
For operators of fitness centers, FlexCast merges content rich programming with extraordinary ease of use as it can be managed anywhere from the individual club level to the regional or national chain level. In addition to its easy interface, what makes FlexCast unique is the unprecedented array of content it offers to gym operators – everything from overhead music entertainment, member education programming, club communications, and health and safety information to club promotions.
“Zoom and ClubCom recognize that in-club communications need to be tailored to the venue and also be easy to use,” said Kevin Steel, Ph.D – Principal of Communication Consultants, WBS. “You can tell by the way it is laid out that it reflects years of research and expertise in how to manage a fitness facility.”
“FlexCast is inherently intuitive,” claims KT Remus, Senior Director of Marketing at Urban Active. “In just a few minutes, our club’s digital programming is fully customized on an ongoing basis to support our product and service offerings allowing us to enhance the member experience and increase the connection with our customers.”
In the last two years, Zoom has grown its health club digital network by over 50% to over 3,000 venues. The company plans to continue adding new clubs rapidly while upgrading its current accounts. “Customer response to FlexCast has been outstanding,” said Tom Lapcevic, President of ClubCom. “FlexCast is the result of years of development and reflects our immersion in the health club industry.”
FlexCast also allows for media programs involving sight, sound & motion and digital signage. “With our national and local media sales organizations, and our extensive experiential marketing services, Zoom offers club operators world class advertising programs in addition to state of the art club management capabilities,” said Dennis Roche, President & COO of Zoom. “FlexCast is an exciting offering that cements Zoom’s position as the most dynamic media operator in this space.”
About Zoom Media & Marketing
Zoom Media & Marketing operates digital and fixed media networks that reach active consumers in over 10,000 venues including fitness centers, bars & restaurants, indoor soccer facilities, bowling centers, and family entertainment centers. Zoom is the largest digital fitness media company in the U.S., with over 1,600 venues in 130 markets; has a network of over 3,000 bars and restaurants across over 50 markets; and is the official media partner of the indoor soccer and bowling industries. Zoom’s digital place-based network audiences are measured by The Nielsen Company, and with over 25,000 digital screens and over 55,000 billboard locations worldwide, Zoom reaches over 100 million monthly viewers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and experiential marketing programs.
Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.
Established in 1998, ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany, Japan and Australia. Operating over 3,000 digital networks, ClubCom manages privately branded media networks for many of the world’s leading health club organizations. www.clubcom.com
Zoom Media & Marketing
Dennis Roche, 212-994-4510
President & COO
droche [at] zoommedia.com
Source: Zoom Media