JCDecaux UK, the UK’s leading outdoor advertising company has been awarded an advertising contract by East Coast Main Line following a competitive tender. Previously held by CBS Outdoor, the contract covers outdoor, ambient and experiential advertising at 12 stations including York and Newcastle.
Under the contract, JCDecaux will develop and sell outdoor advertising sites at York, Newcastle, Peterborough, Doncaster, Darlington, Wakefield Westgate, Durham, Grantham, Newark North Gate, Retford, Berwick-Upon-Tweed and Dunbar stations.
East Coast’s Property and Projects Director, Tim Hedley-Jones, said: “We were impressed by JCDecaux’s vision for our stations and in particular their expertise in introducing digital technology to outdoor advertising sites outside London. With JCDecaux as our partners, we are confident that our advertising estate will enhance the passenger experience on this major intercity route.”
JCDecaux’s Chief Executive Officer, UK and Northern Europe, Jeremy Male, said, “This key contract will enable our clients to reach audiences travelling the East Coast Main Line between London King’s Cross and Scotland, strengthening our rail coverage in the North and North East. We have exciting plans to redevelop the advertising space, introducing new products including digital screens and Hi-Definition recyclable posters. “
JCDecaux is the UK’s market-leading outdoor advertising company whose investment in digital billboards, iconic structures and new poster formats on roadside, retail and rail is transforming outdoor advertising nationwide. No. 1 in digital outdoor, no. 1 in rail, no. 1 in roadside, no. 1 in retail, no. 1 in shopping malls, no 1. in supermarkets and no. 1 in airports, JCDecaux is committed to achieving excellence in outdoor.
JCDecaux has brought a new immediacy to outdoor through the introduction of digital and a new FastForward print hub, enabling time-sensitive and highly tactical campaigns with a 24-hour turnaround. Through the IDEA division, JCDecaux offers interactive, 3D and special-build sites and is at the forefront of ‘augmented reality’ technology. With advances in campaign planning, targeting and accountability, JCDecaux’s portfolio reaches consumers 24 hours a day, 7 days a week, 365 days a year.
About East Coast
East Coast runs fast, frequent passenger rail services on the flagship East Coast Main Line between London King’s Cross, the East Midlands, Yorkshire, the North East of England and Scotland. It employs 2,800 staff across its 920-mile route.
Passengers made more than 18 million journeys with East Coast in 2010. East Coast will introduce a new timetable from Sunday 22 May 2011, offering more than three million additional seats, 19 extra services and faster typical journey times. East Coast began operating rail services in December 2009 as a subsidiary of Directly Operated Railways Ltd, a company owned by the Department for Transport.
For further information please contact
PR Manager, JCDecaux
020 7298 8023/ 0776 970 1268
janet.guest [at] jcdecaux.co.uk