Amscreen Fix It for Wickes

Leading digital signage provider delivers campaign in record time

Amscreen, the UK’s largest nationwide digital media network owner, has teamed up with Home Improvement retailer Wickes to deliver what is believed to be the quickest ever turnaround on a National Digital Out of Home campaign.

No less than 40 minutes after agreeing the campaign and providing copy, the one-day campaign for the Home Improvement retailer’s catalogue went live on the Amscreen network, broadcasting on over 1,500 screens throughout the UK. The campaign, being shown on the company’s forecourt screens, will be seen over 2.9 million times in the next 24 hours and was secured by Amscreen’s exclusive media sales partner Digicom.

Simon Sugar, CEO of Amscreen, said: “We are delighted to be carrying a one day campaign for national home improvement retailer Wickes that would normally only be communicated in national press or radio. Despite receiving and approving copy late yesterday we were still able to have the campaign displayed nationwide within minutes.  We don’t believe this has ever been done before but our unique technology enables us to respond to client needs immediately in a way no other network owner can. This campaign is proof that clients are increasingly turning to Amscreen as a cost-effective addition to national press when booking last-minute campaigns.”

For further information, please contact Sophie Kay on 0207 693 6973 or sophiekay [at] frankpr.it

About Digicom:

Digicom is the UK’s only independent ‘Pure Play’ digital media sales house selling at national level to clients, media agencies and outdoor specialists

About Amscreen:

Amscreen, run by CEO Simon Sugar, is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from more than 3,000 sites across the UK and are an effective communication tool for clients such as BP, Shell and WHSmith and a range of blue-chip advertisers such as BSkyB, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.

As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.

In addition, the live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/digital-advertising/mapping_tool.html to view the live mapping link for further information.

For more information on Amscreen, visit www.amscreen.co.uk

Source: Amscreen