Mood Media breaks into TV advertising with Sportsdirect.com

Mood Media to produce new TV adverts for top sports retailer

Mood Media Corporation (TSX:MM/ LSE AIM:MM) has won a contract to produce television adverts for the UK’s number 1 sports retailer, Sportsdirect.com for 2011.

The TV adverts will air throughout the year and will represent the retailer’s biggest entry in to the TV advertising market to date. The style of the adverts is designed to be bold and punchy in line with the Sportdirect.com brand image and will be created by Mood Media’s creative team.

Vincent Smith, Head of Marketing at Sportsdirect.com, said: “We were impressed by the proposition that Mood Media brought to the table. Their unique understanding of the retail space encouraged our decision to choose them to create our new series of television adverts and we are delighted with the results.”

Lorne Abony, CEO and Chairman of Mood Media Corporation said: “It is with great excitement that Mood Media is embarking on the world of television advertising. We are thrilled to be working with Sportsdirect.com to create this series of eye-catching new adverts. The quality of our in-store graphics is so high that it’s a natural extension of our service to offer our clients a higher value product for TV. This is profitable business for Mood Media and we will be working with more clients in the future on both in-store media and TV advertising.”

– ENDS –

For more information on Sportsdirect.com visit www.sportsdirect.com

About Mood Media Corporation

Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.

Operating through its two principal divisions; In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with more than 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia.

Mood Media Corporation was formed in June 2010, following the acquisition of Mood Media Group SA by Fluid Music Canada, Inc. Through its subsidiaries
Mood Media and Somerset Entertainment, Mood Media Corporation is driving growth of in-store media solutions across multiple markets.

Mood Media Corporation operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organizations.

For more information on Mood Media Corporation visit www.moodmedia.com or contact:
Megan Rex
Fleishman-Hillard
Tel: +44 (0)20 7395 7049
E-mail: megan.rex [at] fleishmaneurope.com

Source: Mood Media