STRATACACHE to Unveil New ActiVia for Media Audio Edition at Digital Signage Expo

Leading digital signage software incorporates in-store audio integration

STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, is set to exhibit at Digital Signage Expo in booth #2225 at the Las Vegas Convention Center February 22-24, 2011. At the expo, STRATACACHE will reveal the latest feature of its ActiVia for Media software—audio.

Audio plays a dynamic role in enhancing the retail environment. Now, combined with digital signage, the two create an unparalleled customer experience.

Retailers looking to integrate their current digital signage network with an in-store audio solution can now utilize ActiVia for Media Audio Edition’s centralized software system to manage both functions. The ability to seamlessly create, schedule, manage and monitor audio playlists from any Web browser is now easier than ever before with the ActiVia for Media Audio Edition—regardless of the number of locations desired.

The new audio software contains advanced music transitioning features, including cross-fade, fade-in, or fade-out options, which retailers can easily integrate into their in-store environments.

For retailers without a current digital signage solution, the ActiVia Audio Edition can be purchased as a standalone software platform to incorporate music-only into any enterprise setting.

“Digital signage is the visual element that evokes purchase desires, however, the physiological element of consumers feeling they are in a comfortable, enticing  atmosphere plays just as vital of a role in purchasing behavior,” said Chris Riegel, STRATACACHE CEO. “By utilizing the ActiVia for Media Audio Edition, brands and marketers can set the environment to distribute audio playlists based on time of day or customer interests.”

ActiVia for Media, a leading digital signage platform, is an affordable and highly flexible solution for in-store and Out-of-Home (OOH) digital marketing. This highly optimized, Web-accessible solution provides the necessary tools to create, schedule, manage and monitor marketing messages. Users can centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.

The addition of audio into ActiVia for Media is the result of six months of advanced research and development work by STRATACACHE.

Those interested in viewing a demo should visit STRATACACHE in booth #2225 at Digital Signage Expo.

About STRATACACHE

STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.

For more information please visit www.stratacache.com, follow us on Twitter at http://twitter.com/STRATACACHE or “Like” us on our Facebook page at http://www.facebook.com/STRATACACHE.

Source: STRATACACHE