New Customizable Screens Strengthen Buzztime’s Leadership Position in the Multi-Billion-Dollar Digital Signage Market. Turnkey solution for restaurant and bar venues increases revenue and customer loyalty by enabling customized, branded messaging alongside Buzztime games.
NTN Buzztime, Inc. , a multi-point social interactive entertainment company, today announced upgrades to its existing entertainment network strengthening its leadership position in ‘narrowcast’ network advertising, also known as ‘digital signage.’ Buzztime’s subscriber base of 3,800 restaurants, sports bars and pubs positions it strongly in a digital signage advertising industry that analyst Frost & Sullivan estimates will reach $3.7 billion by 2011 in North America.
Buzztime will instantly enable current and future subscribers to surround Buzztime’s interactive trivia and sports games with their own branding, advertising and promotional messages. In addition, Buzztime’s easy to use online interface offers restaurant operators the ability to update the screen in minutes without the need for assistance from IT specialists.
“By allowing our subscribers to wrap their brand around Buzztime games, we are solidifying our position as one of the largest out-of-home video screen advertisers in North America,” commented Buzztime CEO Dario Santana. “The consumers who see our screens and play our games are relaxing and having fun. It is “lean-forward” entertainment, so they can’t help but see a well-placed advertising message. Other digital signage networks, which display passive content, do not offer the same level of viewer engagement. As a result, we provide our subscribers with significant reach in a cost-effective manner. We believe the revenue-generating opportunity our network enhancements offer will prove compelling to prospective customers and help us grow our subscriber base.”
The Company plans to debut and demonstrate its digital signage solutions for the hospitality industry at the National Restaurant Association’s annual convention May 17 – 20, 2008 in Chicago, IL.
About NTN Buzztime, Inc.
NTN Buzztime, Inc., a leader in multi-point social interactive entertainment for more than 20 years, is based in Carlsbad, CA. Buzztime is distributed in-home and out-of-home across broadband platforms including online, cable TV, satellite TV, and in approximately 3,800 restaurants, sports bars and pubs throughout North America and the United Kingdom. Buzztime entertainment is also available on electronic games and in books. For more information, please visit http://www.buzztime.com.
Buzztime is a registered trademark of Buzztime Entertainment, Inc.
This release contains forward-looking statements which reflect management’s current views of future events and operations including but not limited to projected future financial results and business trends. These statements are based on current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include risks associated with the Company’s digital signage initiative and changing economic conditions, risks of failure of product demand or market acceptance of both existing and new products and services and the impact of competitive products and pricing. Please see NTN Buzztime, Inc.’s recent Form 10-K and other filings with the Securities and Exchange Commission for information about these and other risks that may affect the Company. All forward-looking statements included in this release are based on information available to us on the date hereof. These statements speak only as of the date hereof, and NTN Buzztime, Inc. does not undertake to publicly update or revise any of its forward-looking statements, even if experience or future changes show that the indicated results or events will not be realized.
Buzztime Contact: Jake Tauber, Executive Vice President, Content & Marketing, NTN Buzztime, Inc. 760.930.5048.
CCG Contact: Sean Collins, Senior Partner CCG Investor Relations (310) 477-9800, ext. 202
Source:NTN Buzztime, Inc.