Goodrich Quality Theaters and Cinema Scene Marketing Announce Digital Menu Board and Box Office Deployments

| January 14, 2014

Cinema Scene Marketing logoUpon completion, this conversion will result in Cinema Scene managing approximately 200 individual displays across 19 Goodrich locations.

Goodrich Quality Theaters, a leading Great Lakes theater circuit with 30 locations in Michigan, Indiana, Illinois and Missouri, and Cinema Scene Marketing, one of the nation’s leading providers of in theater digital signage solutions, announced the conversion of Goodrich’s concessions and box office displays.

”We are always looking for ways to modernize moviegoers’ experience. Digitizing our concession and box office signage represents the on-going commitment to deliver upgraded facilities,” says Bob Goodrich, president, Goodrich Quality Theaters.
Cinema Scene will provide hardware, installation, content management and ongoing software servicing. When fully deployed, Cinema Scene will manage approximately 200 individual displays across 19 Goodrich locations.

Joe Ross, Managing Partner of Cinema Scene states, ”Cinema Scene brings a comprehensive set of solutions to Goodrich Quality Theaters. We are uniquely positioned to provide content management and promotional marketing experience. Additionally we provide hardware procurement and installation services. We’re a one-stop shop, so to speak. We find our clients value the ability to work with our team on every facet of their digital signage project.”

About Goodrich Theaters

Starting in 1930 with a single screen in downtown Grand Rapids, MI, Goodrich Quality Theaters has innovated, changed and grown with the industry. Unique to the Goodrich circuit, three of our multiplexes feature customized new seating from Telescopic Seating Systems (TSS). TSS is partially owned by Bob Goodrich. We have plans to reseat some 30,000 of our chairs with TSS’ recently designed “Savoy” high back rocker chair.

About Cinema Scene Marketing

Cinema Scene Marketing, Overland Park, Kan., an industry leader of promotional campaigns, packaging products and digital menu boards now works with key American theater circuits: Goodrich Quality Theaters, Carmike Cinemas, Classic Cinemas, Bow Tie Cinemas, Marcus Theatres, Muvico Theaters, National Amusements Theatres, Pacific Theatres and Wehrenberg Theatres.

Cinema Scene Media functions as a series of distinct networks cumulatively viewed by over 300 million cinemagoers annually. Its flagship TrailerVision™ network provides Digital Out-of-Home (DOOH) advertisers a media network reaching highly desirable and captive movie going consumers via a dynamic mix of lobby LCD displays and video walls.

Source: Cinema Scene Marketing

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